The Sports Urninal is a cash cow. Wild is not and will not ever have the potential to make more than the Urninal. I don't see them moving the Urninal off of 98.1. It's found it's perminent home. I would think if anything were to happen the'd split the programming on WWLS-FM and WWLS-AM at some point (maybe moving WKY's programming to 640 and doing something else with WKY).
Or then again, maybe they could hire Jimmy Hill back and strap a Marti to his back where he could run around all of Norman finding out what the coach had for breakfast and other very important matters around the campus and broacast it live on 640. The could then rename the station Hill-AM, Talking about what Jimmy Hill wants to talk about. Heck, even the road to the transmitter out there has his name on it.
Jimmy Hill Super Duper Sooner Reporter!!!! I just have to know the WWLS guys were really happy the day THAT guy got out of their life. LOL!
Well I have to go now. Time for dinner down at Buger King..