Return of Peach 94.9 WPCH-FM to Atlanta???

[Diamondtwo]

C'Mon, GT&GO...

FIVE THOUSAND SONGS? In the "broad" era covered by the True Oldies Channel, say, 1957-1977, I'm not even sure there were five thousand charted records in the Top 100! And the focus of the format is about 1965-1975. The songs outside of that range are "flavor" for the format.

I don't know whose Kool-aid you're drinking, but somewhere in the neighborhood of 1500-1600 songs sounds more feasible. And that number comes from a conversation I had with the creator of the format itself, Scott Shannon. There are probably somewhere in the neighborhood of 600-700 songs that get a regular rotation (about 250 of those would be considered "Power Gold" or "Secondary", and the rest are songs in Scott's collection that he drags out from time to time as an "oh-wow" selection; I'm not even sure you could consider them "lunars", because they get played far less frequently than monthly). He especially does a lot of that nowadays in the middle of the day, when he's live/VT'd in markets like Atlanta and Chicago (Forgotten 45, Instrumental of the Day, occasionally a listener email request that's out of the norm).

I can pretty much assure you that if Scott were programming 5,000 songs, 1) he'd be pulling his hair out trying to make THAT work, and 2) the TOC would sound like -- to borrow a phrase from a frequent poster on the GA board -- "dog squeeze". Scott's not a dog-squeeze kind of programmer, but what he does well is giving off the appearance to the non-educated about radio that he's indeed playing thousands and thousands of songs. It's really just smoke and mirrors. How many snippets of songs show up in his "Calendar" and "Time Machine" features that you NEVER actually hear played all the way through on the station? Quite a few. I really don't think that Farid Suleman at Citadel would cram a crappy product that's so wide and deep as you're suggesting down the throats of MAJOR MARKET radio stations, regardless of how much power he has.

Oh, and for the record, I'm PD (read that as babysitter) for a TOC affiliate. I see the music logs for the format every day. And I'm also an experienced Oldies programmer who ran a very successful (from a ratings standpoint) Oldies station. So I know a little bit about the format.

TDO

[jabba17]

The "Peach" brand will not be used in Atlanta for the foreseeable future. A station in Macon, GA called Peach 102.5 has already taken up the slogan. It doesn't mean, however, that Atlanta can't accomodate an AC station. A possibility is to have it called "94.9 The Breeze" where the station plays the greatest AC hits from the best of the 60's music through today with one or two current or newest songs per hour to attact some of the younger listeners. It could also be called Atlanta's stress free, feel good, or relaxing station. The connotation of the word "breeze" could make that work. You can add in extras like the Sounds of Faith every Sunday morning, and something unique during the weekends like Casey Casem's America's Top 10 or John Tesh.

Peach 102.5 is also owned by CC.  94.9 can get it back anytime they want.

I like the "Breeze" concept you mention, although it basically sounds like a lighter version of B98.5 than a traditional AC.  Not sure if CC would want to attempt so much overlap with B98.5.

[Goodtimesandgreatoldies]

I was riding through Alabama with my wife and heard some station playing a complete Casey Kasem Top 40 Countdown from 1971!!!!! This was way cool!  It sounded great!  Maybe 94.9 could pick this up....

[jabba17]

I was riding through Alabama with my wife and heard some station playing a complete Casey Kasem Top 40 Countdown from 1971!!!!! This was way cool!  It sounded great!  Maybe 94.9 could pick this up....

It's already on XM--a 1970s show on "'70s on 7" and an 80s show on "'80s on 8".  '70s is on Saturday at noon, 80s is on Sunday at noon, with a repeat on Wednesday and Thursday nights, respectively, at 10.  Show takes less than 3 hours because of no commercials or TOH breaks.

I could see True Oldies picking up the 1970s show, but it's probably too much for Citadel to spend for an automated format.