Return of Peach 94.9 WPCH-FM to Atlanta???

[Goodtimesandgreatoldies]

With the Bull dying, would Cheap Channel consider bringing back the Peach 94.9 name?  It was a part of Atlanta for almost 30 years.  They could have a different format that before.  What do y`all think about it?

[whitfm]

Clear Channel typically isn't one to care much about "heritage" names.

[jabba17]

Wouldn't work in ATL for anything except AC.  Peach used to be synonymous with Beautiful Music back in the day--people used Peach interchangeably with Muzak to describe BM.

Peach was the last BM station to flip, after WKLS, WLTA (99.7) and WSB-FM did.  WKLS flipped in 1974, WLTA in the early 80s, and WSB shortly after that.  Peach was still BM at least as late as 1985.  I bet the folks at Susquehanna and Cox hated their stations called "Peach", especially in Arbitron.

You could use it for some kind of "adult standards/classic vocalists" format (don't get started, BizListener ).

Cox used this stereotype to their benefit, in a TV spot for B98.5 that showed a guy snoozing to a radio with peaches coming out of the speaker.

[radiorob2.0]

Clear Channel typically isn't one to care much about "heritage" names.

Oh yes they do, "Kiss", "Mix", and oh yeah "The Bull".  "Peach 94.9" sounds so Atlanta, they were fools to kill it.

[Yail Bloor]

Peach used to be synonymous with Beautiful Music back in the day--people used Peach interchangeably with Muzak to describe BM.

Don't forget the dreaded "elevator music".

[Biz Listener]

You could use it for some kind of "adult standards/classic vocalists" format (don't get started, BizListener ).

Don't worry. I have strong opinions on what kinds of music might work and what kinds don't, but I don't much care what sort of nickname anyone wants to give a station. All I care about is which preset button on my car radio I have to push in order to hear what I'm in the mood for at that moment. You could call it "The Radio Station at 94.9" for all I care.
 

[Neil Millman]

Wouldn't flipping 94.9 back to Peach be admitting defeat? The last time an Atlanta business did that was Coke with the New Coke debacle. Never admit you made an error, I am sure the Mays boys live my that mantra.

Coincidentally, Clear Channel still owns the website peach949.com, it redirects to 96.7 The Legend.

[Goodtimesandgreatoldies]

How about a fm talk format on Peach 94.9?  Hell, nobody can pick up WGST-AM.

[Biz Listener]

How about a fm talk format on Peach 94.9?  Hell, nobody can pick up WGST-AM.

If the put news/talk on 94.9, that would probably be an excellent idea. But calling such a station "The Peach" would be one of the most damn-fool stupid things anyone could possibly do. I mean, only a total blooming idiot would ever consider naming a news/talk station after any sort of fruit, even one that was the official state fruit of Georgia. But to talk an old station nickname for a music format station and bring it back from the dead to put on a news/talk station is just totally beyond belief. Naming a news/talk station "The Peach" is just plain ridiculous. I don't think I could ever take anyone seriously about anything if they actually, seriously put that idea forth seriously.

[Goodtimesandgreatoldies]

It would depend how you look at it.  There are serious news stations and "talk" stations that are very lite in substance.  It would all depend on what type.  For example, a station with Don and Mike and Bubba the love Sponge could use the name Peach 94.9.  Nobody really doesn`t take it too seriously.  Hard news talk wouldn`t fit with this name.  Actually, they could make it WGST-FM, which would most likely be a good idea.  If they did return Peach 94.9, a classic hits format (a lot deeper than 97.1)  would be good to dry up the River.