> > How the hell did that happen? Maybe it was somewhere
> > along the way when everyone moved their stations and
> > into the metro from outlying smaller markets like Magee
> > Vicksburg- even some johnny-come-lately from Yazoo City
> > thinks Jackson could use just one more station, further
> > diluting (or is it polluting)the potential audience
> Perhaps you refer to WYAB 93.1 FM (formerly licensed to
> City) and its pending tower move? The owner is not from
> City though, he's proud to say that he's from Norcross,
> WYAB will only be the 15th strictly commercial FM in the
> I would not say that Jackson is over-saturated. I also know
> at least two more commercial FMs that are planning to move
> A WYAB update: we've ordered the antenna and it should be
> by the end of October. The tower sections have been
> and are ready for assembly. The whole facility should be
> for broadcasting by Thanksgiving. I'll take lots of
> pictures to
> upload to our website. I was at the new site yesterday
> way for the surveyor's visit on Monday. I staked off where
> base of the tower and where the transmitter shack will be.
> My one question would be, "how would the audience be
> by another station?"
> --- Casual Observer
> I think Ricky was referring to the fact the the "general market" pie has been cut into so many little pieces that it's hard for some stations to get much impact. It hurts the stand alones, such as yourself, when the major clusters can survive only by strength of scale, while the smaller stations have to struggle to make ends meet with a 2 share, for example. Also, according to Arbitron, the Jackson Metro lists 24 stations. There are at least a couple more that aren't listed due to lack of audience share.
"ain't gonna let 'em catch the Midnight Rider..."