What a waste of spectrum today. If I hear "when doves cry" by Prince, or "Love Shack" by the B-52's, or Huey Lewis for that matter I am seriously going to strangle somebody here in the office.
That being said, as we all know, KMCQ is testing up on Radio Hill, and I sincerely doubt there is even a studio. The signal is coming in quite good over here, and their processing is much improved since last night. But why would you use an old song, albeit possibly digitally-remastered, to tweak your sound? No, I'd put on a new 2008 tune and let'r crank all of the ranges.
As for the format, I would be very surprised if KFNK doesn't divest 104.9 and move up to 104.5 FM.
I really think the only other possibilty is to put KWJZ in a box and shift something vocal but Rhythmic. Let me explain. KWJZ recently dropped the "Smooth Jazz" slogan in favor of "Smooth".
(see this:
http://www.kwjz.com/ ). This station is highly successful. But it traps itself by remaining a jazzy vocal station (that's my term). If they lose all of the jazz and go Vocal AC rhythmic, they alienate a large portion of their audience. They are not going to do that. They make too much money. If they go all vocal, they cannabilze their other station, WARM 106.9. So they are put in a box, by their own making. The opportunity here is to do a non-threatening slightly Urban AC and play half of what KWJZ plays, and the remainder Rhythmic Adult Contemporary and R & B. This could take out about 10% of KQMV's audience.
Many years ago a fellow came into my office and seriously proclaimed a new R & B station will be borne on 104.5. I thought the more likely scenario was this station would be on 104.9. I guess we'll see.
