I know we have several mainstream country stations in Central PA that play current country (Which is not IMO real country). A station that plays Classic country hits from the 50's to 80's might do well. I think we have a couple of AM classic country stations out here, but I think an FM classic country station could do well.
The station I am suggesting would not be similar to WIOV, WRBT or WGTY.
Have you ever researched to see how successful classic country FM stations do in some of the major markets? I haven't taken the time to research it, but would guess that this sort of format would not do well on the FM dial.
Ummmm, not to knock the market, but I wouldn't call any market up there a "major market". Sorry, just the way "that certain company" sees it. That being said, I do feel that a strict classic country would provide a welcome change and do quite well. It's called knowing your audience and programming to it.
That being said, it seems WIOV might be the only one in the area that can claim more than one market (that being Lancaster and Reading). Would that be a correct assumption? Bob is more targetted for H'burg, while WGTY serves York from Gettysburg (even with that monster signal).
With all that, it would be hard to determine where to place a full market Classic Country,