...a few years ago I was really disturbed by a Mitsubishi SUV commercial using the Marc Bolan song "20th Century Boy" as its music bed; Bolan died in a London car crash in 1977. It was kinda like American Airlines suddenly deciding to license a Jim Croce song for its ads. Well, I just saw one that beats the Mitsubishi Bolan spot on the trusty ol' disgustometer: a DirecTV spot using Heather O'Rourke footage from the movie Poltergeist, with a current-day Craig T. Nelson as her father giving the DirecTV sales schpiel. I'm fairly sure someone in Rupert Murdoch's employ must recall that O'Rourke died from complications of Crohn's Disease when she was 12 years old, and seeing a child who we know will die while still a child is not a particularly appealing element in any commercial...
1. I doubt most people seeing the ad know this girl is dead. Nor do I think many knew Bolen died in a car crash. I also don't think it really matters. There are exceptions to every rule, but most people will recognize the song - not think about the way the singer died.
2. Rupert Murdoch does not own DirecTV anymore.