An agreement made among the Doors while all four were still living was that their music would not be made available for movies or commercials without a unanimous approval. One vote against killed the idea.
For years, film makers and ad agencies have wanted to use the Doors' music, and most of the time, the lone vote against approval has come from drummer John Densmore. He contends that Jim Morrison wouldn't have approved. The other two surviving Doors have taken him to court, claiming massive money losses because of his roadblocking. The courts so far have sided with Densmore.
I usually don't care about things like this, but it does bother me to hear Beatles music in commercials, and I totally blame Michael Jackson for this. What's he doing owning the Beatles' songbook, anyway? How did they lose control in the firstplace? They couldn't have needed the money.
Maybe using Light My Fire in an ad for charcoal briquets is a bad idea.
I've never heard a Doors song in a commercial, but I could swear I've heard Break on Through
in a movie soundtrack or two. Maybe not...