Is Nassau Broadcasting going down for the count....

[backinblack]

the bone on 107.5 will crush who?  they didn't crush zzo, and by the way, they still have to come up with 22 million dollars no matter what they put on 107.5  not likely.

CHR on 107.5.  could work.  but CHR is a young audience who now has I-Pods and the internet.  THat would never garner any 25-54 numbers which, like it or not, is still the demo advertisers want.

[Rockin Rob]

the bone on 107.5 will crush who?  they didn't crush zzo, and by the way, they still have to come up with 22 million dollars no matter what they put on 107.5  not likely.

CHR on 107.5.  could work.  but CHR is a young audience who now has I-Pods and the internet.  THat would never garner any 25-54 numbers which, like it or not, is still the demo advertisers want.

My thought process was to take what Y102 is doing, then do the opposite. I'm not too sure how a Hot AC/Adult CHR might fare (CHR without the rap or hard rock, perhaps with lots of oldies/recurrents - again, stuff Y102 wouldn't touch). I'm not too hip on Variety AC, besides the 98.5 translator for WLEV ain't exactly setting the world on fire.

Another idea I just got would be for an 80's-focused "Classic Hits, Generation II". This would be a la CBS-FM, WOGL, or WSOX - but heavy on the 80's (maybe a smattering of upbeat 70's). Add some echo to the audio chain and rehire some WRFY cast-offs from days gone by and that might be a winner.

Forget Country, I105 has a corner on that market.

[M_Shannon]

Shhhhh! 

[Rockin Rob]

Shhhhh! 

Rut roh, now we've stirred the hornet's nest.......

[eyg2181]

the bone on 107.5 will crush who?  they didn't crush zzo, and by the way, they still have to come up with 22 million dollars no matter what they put on 107.5  not likely.

CHR on 107.5.  could work.  but CHR is a young audience who now has I-Pods and the internet.  THat would never garner any 25-54 numbers which, like it or not, is still the demo advertisers want.

well, for one thing, the bones coverage is a fraction of zzo's. the bone only covers the lehigh valley, where zzo reaches the valley and the surrounding ares. when was the last time you heard five finger death punch on zzo... but then again, you are a y102 fan, so your into the softer side of the rock world.the bone kills zzo in the music selection, who wants to sit through 10 old worn out tracks to get to something heavy and new, where you can liosten to the bone and get modern rock with the occasional classic... and its usually a good classic. if the bone had the same coverage zzo has, i bet my life the bone would be on top. and if you looked at the lehigh valley rationgs, which im sure you did, you will notice that the bone is on the top 10 fm stations in the valley, WITH limited coverage, there you go.

[ccuphl]

Forget Country, I105 has a corner on that market.

Country on 107.5 would be a very easy sell. I'd say the heck with all of Berks County. Cover an area from Reading through Montgomery and Bucks Counties... be the country station for the NW suburbs of Philadelphia. WXTU and WIOV aren't the most exciting stations on the planet.

[backinblack]

ok, but lets look at this as a business.  if you say the heck with berks, and concentrate on those other counties, you will have a station in the philly metro, with a 1 share if you are lucky.  no agencies will buy it,
no McDonalds, Toyoto, Verizon, Nobody!  So it comes down to , what can you do with 107.5 to make money.?

that's the real question here.

anybody have an idea?

[Rockin Rob]

Country? No way. You have the two you mentioned, WXTU and I-105, but you can also get Bob FM, Cat Country LV (altho' it battles with WSOX in some areas) and WGTY.

[Rockin Rob]

Hey gang, sorry to give this "Da Ol' Bump", but Nov. 30 has come and gone and Dec. 21 is fast approaching. Any more word on this?

[plooker]

Rob,

Really strange on this. At one point, there was a bit of info flowing on this, and now all of a sudden, all the pipelines are closed. Something is probably in the works, but leaks seem to be closed for now. Last I heard, both parties involved are in such poor financial positions, the market in general sucks, they'll probably keep the arrangement going short term just to keep something on the frequency, but I definitely anticipate some type of sale of this property in the future. Frank never really dominated like Nassau expected, they spent alot of money upgrading the facilities w/ Scott Studios and HD transmission gear, and the ad dollars aren't there now. I think Nassaus Reading experiment will end within the next 6 months, but again, this is all speculation.

 Anyone else hear anything lately?