Their move was totally based on 'how easy, and cheaply can we make money"! Line up the preachers, and the cassettes, and let it roll. $35 here, $50 there, $100 here! Basically The Wilkins Radio model! Are there listeners? Uhh...not important to them.
Why then doesn't HRN flip WLON, WOHS, WGNC, and WADA to southern gospel with paying preachers and church programs and not care if there are listeners in the NC southern Piedmont? HRN has had 1350 since what, 2003 or 2004? It's basically been a new format a year ever since. Is ONE year long enough to determine a winning format or not? I think their talk format was a winner as they were able to program talkers not heard on WWNC like Sean Hannity and Laura Ingraham. Also, I guess GT (Glenn Trent) is no longer at WZGM?