....management in Broadcasting will stop patting themselves on the back, lower their hand, scratch their butts.... "
Please stay focused . . . don’t leapfrog to questions with easy answers, like, “can today’s radio heads find their butts with both hands?”
Seriously, I do not ever remember a time when “the car radio” was an option. Wait until the first dealer tells a rep that “we don’t even put radios in cars anymore.” That too falls under the heading, “this can’t be good.”
Sorry, you visualized a different picture that I was trying to paint with words.
"Can't find your butt even using both hands" is a bit of speech indicating stupidity, lack of capability. That is not the word picture I used.
"scratching your butt" is terminology indicated your mind may be wandering and you do not realize you are doing in public something that is considered tacky. What I was indicating was that too many people in radio have been sitting around reading what they want to into audience study numbers thinking what they are programming must be great. The people love us. But the people who have quit listening and the people who listen less are thinking that the mind of radio management must be wandering because some of the programming borders on being tacky. That assessment on my part may be a bit harsh, but it is an honest effort to stir up conversation that might allow us to learn something.
Yes, you must be younger. There was a time when purchasing a car got you a frame, a body, 4 wheels, an engine, headlights and tail lights and a horn. Want a heater? extra. Would you like a defroster style heater to melt the frost on your windshield? Double Extra. Radio? Extra. Air Conditioning? Not available prior to early 1950s. BIG TIME EXTRA! Power Steering. Extra. Power Brakes. Extra Tinted windsheld? Extra.
When the automobile company marketing crowd recognized that a very large percentage of the customer wanted the extra, make it standard on the deluxe models. When the automobile company recognized that almost ALL buyers wanted the option, make it a standard part of the base price.
When the automobile marketers DROP an accessory from standard equipment, that means they have decided the customer don't give a rat's behind to get that option any more. IF the auto manufacturers actually start offering cars with absolutely NO RADIO as standard equipment, that is ONE BOLD PRNOUNCEMENT that radio doesn't matter to the public any more.
Do we have an example? Do we have any accessory that was once standard that has been "delisted" so to speak? How about the cigarette lighter?