every few years willie puts out a song that would be a good hit, if it got some rotation.
In this world, with all the competing ways to hear music, you can't force music by a 79 year old singer who's 20 years past his prime on an audience half his age. Just because you expose people to it doesn't mean they're going to like it. They have many other options. Willie gets endless airplay on SiriusXM. Last night, CMT had him perform "Roll Me Up and Smoke Me When I Die" with Toby Keith, Zac Brown, Darius Rucker, and Jamie Johnson. Let's see what that exposure in front of a TV audience of about 3 million does.
The real question is: Did YOU watch the CMT Awards? Of course not. You won't sit through Rascal Flatts & Lady Antebellum just to hear Willie. Why should those who love the other acts beforced to sit through Willie?
hey, if these yesteryear artists get name dropped, as if they cool. why not play em, and introduce your pre pubescent listeners to the masters!
They call it lipservice. Happens all the time. People say they like certain things, until it's actually put in front of them. Then they run away. Let your grandkids enjoy the music they like. No need to force what you like on them.
Exactly, just like CHR, AC, Olides and Classic Hits have all had to evolve in order to stay relevant to the listener in 2012, country has done the same...Who would have ever thought you would hear Genesis or Madonna on an Oldies station or Nirvanna or Pearl Jam on a classic Hits station, but it is happening because all formats are "aging" their sound to stay up with the changing audience...I still hear Willie, Waylon and the other "masters" on air, we play them on my station but they are now part of the library and the music that the current 25-49 audience, that all important money demo, wants to hear takes front and center....We either evolve with the audience or we get left behind...