And, yet, in the top five markets the stations that are at the very bottom of the ratings heap are FMs. Wow, being on the FM band is sure helping them.
Where did you get this information? It's wrong and distorted.
First, the stations at the bottom of the ratings don't even show in the lists. In some markets, as many as a third of stations don't even show. Most are AM daytimers, suburban low power AMs, non-commercial FMs with low power, and suburban Class A FMs.
I looked at the last PPM book for the top 5 markets, NY, LA, Chicago, San Francisco and Dallas. Here is what I found, looking at all stations home to the metro being measured.
NY There are 75 stations home to the market. 60 make the ratings book. Of those from 51 to 61, 9 are FMs from far suburban locations, all of which are either non-commercial or Class As. Of the top 25, 6 are AM.
Chicago. 5 of the top 25 are AMs. 137 stations are licensed in the metro, and the bottom 75 that don't show up are mostly AMs and some far suburban class A FMs.
San Francisco. 4 of the top 25 are AMs. 69 stations are licensed to the metro. The bottom 10 with ratings are half AM and half FM.
LA 54 of 91 stations have ratings, the rest don't. The bottom 3 with ratings are licensed to the Antelope Valley, which is in LA County, but isolated from the metro. 2 are FM, 1 is AM. The next is an FM with limited signal in Orange County, and the next 5 consist of 4 AMs and a non-commercial listener supported FM. Of the 37 stations that don't show, two thirds are AMs and the rest are either ethnic or religious or low power FMs like the one at Mt. St Antonio Community College District with 4 watts. On the other hand, of the top 25 stations, only 3 are AMs.
Dallas. 85 total stations, 51 make the book. The bottom 10 are 6 AM, 4 FM. The no-shows are 75% AM. Of the top 30, 3 are AM. In 25-54, only 2 are in the top 25, one at 10th and the other at 15th.
The bottom stations all ave 0.0 to 0.1 share, and there are in each market a dozen or more stations at that level... meaning that knowing who is lowest is impossible. In most cases, alphabetical order is the determination factor.
The real issue is that very, very few AMs are in the top 25 stations in any market... and when you rank on sales demographics, there are even less in the top 35... typically 2 or 3.
BTW, kudos to Mr. Savage. I think most of us here have had enough of the bullying.
Truth is hardly bullying. Ask Mr. Savage how well his station ranks... (it's tied for 26th 12+ and has less than a 20th the share of the highest rated AM in the market). And in his market, AM does fairly well, compared to most... 16% of all listening 12+ is to AM (it's less than 9% for the under-55 group, though)