I appreciate you enthusiasum for the holiday. I appreciate it from a programming standpoint. However, I agree with those that beleive too much of a good thing is bad. Ever have too much Egg Nog? My instincts about you tell me yes! HA! AC and Country sations can get away with it more than rock and CHR becasue of the volume of material and familiarity of it. I do think that going all Christmas has a burn out factor especially for 5 weeks. I also beleive that any segment of an audience thas is asked to "Tough it out for a few weeks" will not. They will go elsewhere. Never give any of your listeners a reason to sample the competition.
Moderation is the key with a growing number of hourly selections before you flip on Christmas eve (IMHO) is the way to go.
Merry Christmas you Jolly old radio dude!
What can I tell ya Splicer38, I've always had a soft heart for the season and the kids it brings so much joy to. The big kids seem to come out of the woodwork for the holiday season as well, living vicariously through the little curtain climbers. I only speak from experience.
We are successful. I can't and won't tell you all we do to maintain a consistent level of success with seasonal boosts of audience growth, so I guess you'd have to listen with an open mind and take notes. Sometimes we can't see the forest for the trees because of our own likes and dislikes. I'm reminded of my days in advertising sales when I'd run into the occasional business owner who wouldn't buy a station because he/she didn't like the music or programming, even though their target audience/potential consumer was listening/viewing in massive quantities.
I always go back to an infomercial I saw a long time whose logo was tagged with these three words: "Decide. Commit. Succeed."
I know it sounds simplistic, like some hokey sales seminar, but many "Decide" to do something like flip to Christmas music or take up the guitar for example, but don't "Commit" to their decision by pouring emotion and creativity into it. But once you "Commit" and honestly believe in what it is you are doing and saying, "Success" will follow. In our case, audience growth.
I've said too much. Sorry for the ramblings.
May the holiday season bring some measure of joy in these turbulent times.