The same laws of economics that apply to corporations apply to local operators too. Local or not, don't expect to see full airstaffs returning. Ever.
"Full"? No I agree. But I do think a local operator would be smart to budget for a daytime staff and a couple of part time on air types. I would imagine they would also carry additional duties including sales, Operations, Admin, Production...etc. You just can't make these things juke boxes anymore! I beleive that a local operator might be able to buy some of these stations at such a discount that they can make that happen and maybe actually CREATE some jobs instead of cutting them!
Name one industry where the grass isn't pretty "brown" these days. Radio is not alone.
Hmmmm... Lawyers handling bankruptcies... Auto reposession... Mortgage Modifications... Just a few with Greener lawns! Not appealling to me... but Greener non the less!
Really, the only station in his cluster that any effort seems to be put into is Mix. The other 2 FMs are mostly bird-feed (is there any local programming on WSCY?), and the AMs are pretty much throwaways.
Those thowaways have minimal overhead and are probably more profitable with the Sox and Pats and other live sports they carry. Don't underestimate Local AM's
Speaking of WCAP, have you actually heard this station? It sounds like small-market radio circa 1963. Does anyone under 65 listen? Surprising, considering Smidt made his fame & fortune as a programming consultant.
What I've heard from WCAP is that they've nealry tripled the billing in the short time Mr. Smidt has operated it. Whether you like what he's doing programming wise is a different story. He's reinvigorated the station into a relavant player in the market with LIVE LOCAL progrmming (albiet hokey sometimes) and he's created some jobs. Moreover, he's doing it the right way in my opinion. It's sure not a juke box!
The bottom line is that just being "local" isn't gonna cut it in the 21st century. If you suck, no one's gonna listen no matter how "local" you are.
Agreed. But speaking on Mix 94.1 in Franklin... I think their programming has sucked for a long time. Why a HOT CHR in Central NH? Who will buy that? Who will listen to it? Apparently a lot of people because of it's local relatability and commitment to the community. Consistency has a lot to do with it as well. Morning guy has been there for 30 years I think, and the sales staff has been there as long.