> > Yeah, I agree they should have left WRAX @ 107.7 b/c Hot
> > a joke at best. The current urban format on the 107.7
> > frequency is one that lacks direction because it's trying
> > be an Urban AC/Urban hybrid and it's not working so well.
> > Hot isn't beating either of the Cox's Urbans in any demo,
> > anticipate the station to skew its format or a total
> > change by the summer of '06.
> I completely disagree. Hot may lack direction, but the main
> goal has been accomplished. Huge numbers have been taken out
> Kiss, it's dropped nearly 3 points since Hot has launched.
> Yeah, it didnt affect Jamz much, but Hot and Jamz are two
> entirely different stations. Hot and Kiss aren't relatives,
> but aim closer to the same demo.
> That was most likely Citadel's main goal, to stop Cox from
> running the table, and they've certainly done that.
The problem is with Hot is their getting their butts beaten nearly 2 to 1 in every timeslot of the day in their target demo. Yeah, Kiss has slipped about 3 points of the last 6 months, but don't except that trend to continue with Kiss from now on. Oh yeah, Chris Coleman is that secret weapon that I mention that Cox had up their sleeves that would use to take Hot out permanantly. Unfortunately, Cox is still running the table in the market because Hot barely a blimp on the radar to them. I predict that Hot will be just a memory within the next 18 months, if they continue on the path they're taking.
> The X's ratings had plummeted through various staff changes
> and WANZ entering the Bham area.
> Its up for debate as to whether repairing WRAX wouldve been
> a better move. BUT the market has been re-saturated. Expect
> stations of every format to bring out all their guns toward
> Xmas (shopping season) and try to gain ratings.
> > Also, don't be surprise if WENN @ 105.5 change format in
> > upcoming year, either. Because just like some other users
> > have mentioned earlier, Clear Channel isn't very happy
> > the lack of revenue the gospel format is bring in even
> > though it has decent ratings.
> That I can agree with. WENN was shuffled to a new frequency
> so that WRTR (in Tuscaloosa, and not audible in Bham (yes I
> know what I said earlier, there is enough power, but too
> much interference)) could have more power. Even though its
> been planned for some time, this happened even though WENN
> was 5th in ratings, proving its lack of worth to the Clear
> Channel group.
> It will be interesting to see whats done with the frequency.
> 105.5 is a very catchy and potentially hot area of the dial
> in Bham, being between ZZK and Hot. Id like to see a modern
> rocker in Bham, The X comes close, but needs to go back to
> what it was good at, alternative. Its just a bastard now.
> Notice I didnt mention 106.9 The Point. That station has
> been meandering forever. That particular station, sadly,
> would be a perfect candidate for Jack.
If you don't like what I said....Oh hell, oh well. I have bigger fish to fry.