I think that would be a great station to listen to. Here in LA, I was pretty caught up in the CHR and Rhythmic thing with KIIS, KLSX and KPWR battling each other but then, all of the sudden, I grew tired of all that pop, dance and hip-hop. Now, I am listening more to KROQ and KYSR but I wish they would play more currents and avoid the head-banging rock they occasionally play. I am sure an Alt Top 40 will work; the question is when. When will the top 40 tide turn back to rock? Also, do you think there is enough new alt music out there to fill a top 40 clock?
Hey! I live in Orange County and I was going through the same thing! For the past few months I had been listening to AMP like crazy! In the car, in the house, online...I had stopped listening to my iTunes, KROQ and KYSR but then one day, I just grew tired of it. I was going to work in the morning and instead of AMP I flipped it on 98-7 for a little bit and I kept it there. I turned on my iTunes when I was at home again filled with my favorite alternative tunes and I went on a little shopping trip on iTunes and downloaded a lot of the new adds that i had missed for the few past months while listening to a little Alt Nation, KTCL and WFNX to see what I had been missing. AMP is good but after I while I realize that the music and the station isn't as exciting as it is the first time. Plus, it seems that AMP isn't putting in too many adds.
Here's what I think the breakdown of that can be for the HOT on the format clock:
35% On the Chart (1-30) Alternative (Kings of Leon, Incubus, Green Day, Silversun Pickups etc.)
30% PD's choice (anything else that sounds good or is rising popularity)
20% Rising or Cooling (30-60) on the Alternative Chart (Airborne Toxic Event, singles that are cooling off)
10% International Alternative (Tokyo Police Club, Ida Maria, The Sounds etc.)
5% Local Music
That amount of music would allow for there to be a fresh cycle of music constantly. That plus currents, recurrents and gold would work out.