> Hello. This is my first time posting on this board. I
> usually don't pay much attention to jazz and smooth jazz,
> but when I listen to a station, I enjoy the music. My
> question is, are smooth jazz radio stations only popular in
> cities? Or are there smooth jazz stations that do well in
> suburbs or even rural areas? Thanks for any answers.
The general thinking seems to be that Smooth Jazz only works in areas where there is an "affluent" audience, and that it's not going to attract listeners in rural, lower-class regions. I don't necessarily agree with that idea, but I can't say that there have been too many successful Smooth Jazz stations in small markets, either. KVJZ in Des Moines, Iowa at one point had over a 6 share in the ratings book in one of its first books, but its ratings declined and Clear Channel quickly pulled the plug. WQJZ in Ocean City, Maryland has been on the air for I believe 7 years now, and has drawn much better ratings of late. Charlottesville, Virginia's WCJZ drew a good rating in their last book, Traverse City in Michigan has been on for a few years now. Other than that, there aren't many. I think while some small market Smooth Jazz stations clearly haven't been successful, there hasn't been enough opportunity given to them either.
As for Smooth Jazz stations in the suburbs, I'm not sure why this hasn't been tried more. I guess being that most Smooth Jazz stations in metro areas are on full powered signals, the feeling is that there isn't a need to put the format on a small signal in fringe signal areas. But I'd be willing to bet a Smooth Jazz station say, on Long Island or in Westchester County in New York would do decently (how did WZZN 106.3 do ratings wise with the Jones Satellite format?).