> Anyone here have a station that has played Christmas Music
> starting the day after Thanksgiving and go thru Christmas
> day? What kind of response did you receive from the local
> businesses? How did you sell it?
I did this in 1997, and everybody thought I was nuts. We had an AM, which had simulcasted the FM for a number of years, which essentially meant it had zero listeners.
The plan was to kick off a, locally produced & home grown adult pop standards format, as our "Christmas Gift to Middle Georga". It hit me that a month of Christmas favorites was the perfect transition.
I had just hired and trained three new salespeople, and so I put together a very "economical" package, and turned 'em loose on the phones, following up in person, if needed.
These "newbies", not knowing that it couldn't be done, sold nearly $12,000.00 on an AM station in a micro-market. It was split-billed...50% December/50% January, and 98% was collected by mid-March.
The station continued the annual programming through the 2002 season, and then abandoned it. Nobody ever made any attempt to try to sell it again.
It's all in your attitude and perspective.
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards