Streaming

[Shark]

I'm interested to hear from anyone who's had success selling commercials during the breaks on their station's internet stream.  Due to AFTRA restrictions, most commercial stations who stream block out the broadcast commercials and my station is going to start making these internet-only stopsets available to advertisers.  Any thoughts on hot categories, pricing etc.?

[Ed_Walker]

> I'm interested to hear from anyone who's had success selling
> commercials during the breaks on their station's internet
> stream.  Due to AFTRA restrictions, most commercial stations
> who stream block out the broadcast commercials and my
> station is going to start making these internet-only
> stopsets available to advertisers.  Any thoughts on hot
> categories, pricing etc.?
>

I think any category is open; you might monitor other station's streams in other markets to see whats working for them.  I do hear a lot of direct response stuff for local advertisers - usually combined with a web banner that shows up on the player screen at the same time.  Click the banner to get to the advertiser's website....