I see a lot of people saying Houston doesn't need another hip hop station. My guess is they say that only because they personally hate hip hop. The fact that KBXX pulls such huge numbers shows that there is plenty of room for another hip hop station.
I actually love hip hop, that's why I have everything I want to listen to on my ipod.
I never said that Houston couldn't support another hip hop station, I just don't think that anyone will commit a full powered signal (i.e. 100,000 watts) to compete with KBXX. Party tried it and did ok on 104.9 until Mega came in and took away half of their Hispanic numbers. Then the move to 93.3 was a death sentence. Plus, the majority of the time, it sounded like small market radio.
If you're going to go head to head with the Box on hip hop, you better have a LOT of money to spend so you can bring in the best programmer in the country, and then even if you do get the best programmer, you better hope that they understand Houston. After they understand Houston, you better hope they can figure out a way to wedge your station right in between KBXX and Hot to get the teens, because they are the early adopters and you can't win a hip hop battle without them.
I'm just trying to say there's a lot more that goes into getting another hipop station on the air in Houston than a couple of radio board posters wishing they had one.
It has nothing to do with personal preference about hip hop, it has to do with the almighty dollar, welcome to corporate radio.