It's also time for Entercom to rethink this ridiculous business of running the Red Sox on WRKO. Put 'em back on WEEI next year.
I'm not going to pretend to know the actual reason for that, but I believe it was the result of two things:
- An expansion of the WEEI brand to create additional ad inventory. Which, considering the train wreck WRKO was at the time (and arguably still is) seemed no more crazy an idea than most.
- Significant pressure from the Sox to "separate" the game carriage from the substantial negative commentary about the team during the sports-talk shows on WEEI.
The former is one of those things that looks incredibly stupid on the face of it, and it actives antagonizes the consumer...but it also happens to work well for the company, so they're going to keep doing it. Hate it all you want, but it makes Entercom money so they ain't gonna stop. Not unless WRKO magically starts doing better as a talk radio station overall, and I don't think anyone sees that happening.
As for the latter, it does seem shocking that a radio station would even acknowledge such a request, much less acquiesce to it. If it's true, then I imagine what happened was the Sox threatened to put the squeeze on sponsors that do business with WEEI. That could mean a lot of pain in short order; Entercom Boston is highly dependent on the Sox games for a lot of their revenue/success.