Taylor Swift on KVEG

[rapking]

I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!

Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).

[buzzdemming]

I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!

Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).

Rapking, we are pilgrims in an unholy Arbitron-ruled land. Is off-topic but RNUT(cbs radio guy) should check my posts- i'm NO fan of PPM.  PPM is ruining this medium by creating bland sounding formats.  I realize radio is a business and to succeed you must chase whatever it takes which is probably why you hear Top40 artists like Miley Cirus and Taylor Swift on KVEG. Begs the question: now that KVEG obviously has set their sights on the 12+ demo, how will KLUC react to losing yet another demo to them?  RNUT?

[Jay F]

I do like how you said the PPM is already "flawed" ha ha funny already it is flawed... I quess they are already teaching you at KVEG what to say when it turns bad for you!

Siting in a Dentist office waiting to get my teeth fix and I put up with some sleepy music station( YUCK). Get in my friend car and he has the radio on a station that I dont like or I have to listen to garbage that coming out of my co-worker radio. That why PPM is flawed.. Diaries are flawed also ( write down your favorite station ).

I don't see this as a flaw of PPM. If you are in a dentist office or a friends car that has the radio on you are still listening to it. Having this cume reported makes PPM more reality based than the diary where these stations you hear each day are ignored in favor of over reporting of favorite station.

I think the two biggest flaws of PPM are the small sample size and the low panel turnover. 

[buzzdemming]

2 valid points Jay, and I agree with you.  the consequences of having a handful of people sit for so long and decide what is worthy of airplay is why people like rapking and me drift away from radio.  judging by what happened in other markets, format selection will continue to shrink. sad times for radio ahead in my opinion

[Todd]

Hot adding Taylor and Miley is beyond strange... especially with all the URBAN jocks and overall feel of the station.  Still no Miley or Taylor on KPWR in LA... so why would Hot feel they needed to add those records for PPM??

Keep in mind... this station has always flip flopped back and forth between trying to sound URBAN and POP.  It wasn't unusual a few years ago to hear Justin on Hot. 

Honestly Hot spends way more money on marketing and promotions than KLUC does.  That's why they're doing so well.

[Organizer]

I respectfully disagree, Jay.  Those proposed situations do not reflect at all that the subject was "listening."  The subject makes it very clear he would never listen to these stations voluntarily, but the stations get credit anyway.  It's about as disingenuous a ploy Arbitron has ever come up with, and is already causing lots of damage to a medium that is in its death throes from 13 years of corporate ignorance and greed.  Props to Neilsen for cherry-picking the markets where Arbitron has worn out its welcome.

[rapking]

I respectfully disagree, Jay.  Those proposed situations do not reflect at all that the subject was "listening."  The subject makes it very clear he would never listen to these stations voluntarily, but the stations get credit anyway.  It's about as disingenuous a ploy Arbitron has ever come up with, and is already causing lots of damage to a medium that is in its death throes from 13 years of corporate ignorance and greed.  Props to Neilsen for cherry-picking the markets where Arbitron has worn out its welcome.

That was Exacty the point of my post ( I agree ).

[buzzdemming]

kudos!!!!

[blazin2009]

94.5 THE VIBE STONGER SIGNAL HAS ARRIVE IN LAS VEGAS ITS ABOUT TIME

[Wildstyle Kdm]

RATINGS / DATA MEASUREMENT:
I guess depending on how you look at it determines whether or not PPM or other measuring devices are flaws;

- If you're judging based on personal preferences and what you think is best, assuming that everyone else should be judging and thinking with the exact same mindset as yourself, then yes, it is flawed.

- If you're judging from a business / advertisers point of view, where they want data to be based more on what stations people are actually hearing (and possibly responding to) ads on, whether they personally wish to or not, then it's an acceptable measuring tool.

If you tend to go to a lot of places where you are being "forced" to listen to something that you personally wouldn't listen to on your own, then of course advertisers would be interested in knowing about those sources / formats, because whatever those sources are are most likely sources that have a large amount of people who may possibly hear those ads. So, if there's a popular "retail" or "at work" station that you know people will most likely have to listen to, then that is a great station to show a high rating for advertisers. The same for any popular station that will most likely be exposed to others through someone else. For example; If KZON is popular, you know a lot of people will be listening, and most likely, many of those people will also be exposing it to others in a car, building...etc. It may not be your personal preference, but for business / advertising, a high mark in ratings is appropriate. Why? Because when it comes to being a station that's known to capture a lot of listeners that will hear their ads, they are fulfilling that purpose. I hope this at least explains it in a somewhat clearer way.

MUSIC FORMATS / TRENDS
Lastly, as my first post in the Nevada section, I want to point something out that most people fail to recognize or notice. Times change, and so do trends. With each generation, things come and go. Whenever something else "dies", there is always something else.. the next big thing to take its place. This also tends to happen in music. Notice the phases we've been through so far; Blues, Jazz, Rock n Roll, Disco, the short lived multiple boy/girl band pop group...etc phases. This all came before the hip hop generation (who have NOW become the parents and are a part of a generation / trend that is CURRENTLY COMING TO A CLOSE)! So of course, as the hip hop generation or time period comes to a close, urban (or urban sounding) formats that don't adapt to the change will begin to suffer, unless they take action and change with the times (without waiting for everyone else to do it first). Saying that the hip hop generation is coming to a close DOES NOT mean hip hop is dead and that you wont hear any more hip hop hits, it just means that that sound is no longer what's dominating the charts. We are currently in a transitional phase, where we are in between a past generation sound and the "next big thing" to come in music, so of course top 40 and rhythmic will do well because they play the hits, and whether or not people know what the next big sound in music will be, it's guaranteed that whatever it is, it will become the hits. So, in conclusion, hip hop, just like every other phase and generation sound in music has or will eventually do, is currently coming to a close. Even the artists themselves see this, which explains why many of them are abandoning "their genre" and changing with the times. So unless you are in denial and are considering rapping or singing on house and electronic beats a "new style of hip hop", you'll see that hip hop has already passed its peak and had its time. "We" had a good run, which we should be happy about to be a huge part in music history, but all things must change and we move on. Something new is on the way, so get ready and prepare yourself as the next generation of sound comes.

At some point, hip hoppers will be able to enjoy their generation through the form of CLASSIC hip hop (hint hint), the same way classic rockers did (and continue to do) once the rock & roll era came to an end. Top 40 and rhythmic formats will always be moving on and changing with the times, and whatever formats that caters specifically or mainly to whatever the big sound of a certain era is will always begin to struggle to some degree once that era of sound is "over" (with exception to a few markets that heavily thrive upon that sound due to demographics). Do you remember what top 40 sounded like just 15 - 20 years ago today? COMPLETELY different from now! Well, we're currently transitioning once again... just wait and see what 2015-2020 will sound like, on whatever you are listening to music on at the time.

Whatever KVEG is doing to change with the times that seems odd now, it's because they see what's happening, and want to adapt before it becomes too late. Soon, if not already, you'll begin to notice mid to late 90's and early 2000's hip hop dominating old school / back in the day mix shows (the same way dance, freestyle, and some retro did while hip hop was taking over) as the next big sound is played in regular rotation.