RATINGS / DATA MEASUREMENT:
I guess depending on how you look at it determines whether or not PPM or other measuring devices are flaws;
- If you're judging based on personal preferences and what you think is best, assuming that everyone else should be judging and thinking with the exact same mindset as yourself, then yes, it is flawed.
- If you're judging from a business / advertisers point of view, where they want data to be based more on what stations people are actually hearing (and possibly responding to) ads on, whether they personally wish to or not, then it's an acceptable measuring tool.
If you tend to go to a lot of places where you are being "forced" to listen to something that you personally wouldn't listen to on your own, then of course advertisers would be interested in knowing about those sources / formats, because whatever those sources are are most likely sources that have a large amount of people who may possibly hear those ads. So, if there's a popular "retail" or "at work" station that you know people will most likely have to listen to, then that is a great station to show a high rating for advertisers. The same for any popular station that will most likely be exposed to others through someone else. For example; If KZON is popular, you know a lot of people will be listening, and most likely, many of those people will also be exposing it to others in a car, building...etc. It may not be your personal preference, but for business / advertising, a high mark in ratings is appropriate. Why? Because when it comes to being a station that's known to capture a lot of listeners that will hear their ads, they are fulfilling that purpose. I hope this at least explains it in a somewhat clearer way.
MUSIC FORMATS / TRENDS
Lastly, as my first post in the Nevada section, I want to point something out that most people fail to recognize or notice. Times change, and so do trends. With each generation, things come and go. Whenever something else "dies", there is always something else.. the next big thing to take its place. This also tends to happen in music. Notice the phases we've been through so far; Blues, Jazz, Rock n Roll, Disco, the short lived multiple boy/girl band pop group...etc phases. This all came before the hip hop generation (who have NOW become the parents and are a part of a generation / trend that is CURRENTLY COMING TO A CLOSE)! So of course, as the hip hop generation or time period comes to a close, urban (or urban sounding) formats that don't adapt to the change will begin to suffer, unless they take action and change with the times (without waiting for everyone else to do it first). Saying that the hip hop generation is coming to a close DOES NOT mean hip hop is dead and that you wont hear any more hip hop hits, it just means that that sound is no longer what's dominating the charts. We are currently in a transitional phase, where we are in between a past generation sound and the "next big thing" to come in music, so of course top 40 and rhythmic will do well because they play the hits, and whether or not people know what the next big sound in music will be, it's guaranteed that whatever it is, it will become the hits. So, in conclusion, hip hop, just like every other phase and generation sound in music has or will eventually do, is currently coming to a close. Even the artists themselves see this, which explains why many of them are abandoning "their genre" and changing with the times. So unless you are in denial and are considering rapping or singing on house and electronic beats a "new style of hip hop", you'll see that hip hop has already passed its peak and had its time. "We" had a good run, which we should be happy about to be a huge part in music history, but all things must change and we move on. Something new is on the way, so get ready and prepare yourself as the next generation of sound comes.
At some point, hip hoppers will be able to enjoy their generation through the form of CLASSIC hip hop (hint hint), the same way classic rockers did (and continue to do) once the rock & roll era came to an end. Top 40 and rhythmic formats will always be moving on and changing with the times, and whatever formats that caters specifically or mainly to whatever the big sound of a certain era is will always begin to struggle to some degree once that era of sound is "over" (with exception to a few markets that heavily thrive upon that sound due to demographics). Do you remember what top 40 sounded like just 15 - 20 years ago today? COMPLETELY different from now! Well, we're currently transitioning once again... just wait and see what 2015-2020 will sound like, on whatever you are listening to music on at the time.
Whatever KVEG is doing to change with the times that seems odd now, it's because they see what's happening, and want to adapt before it becomes too late. Soon, if not already, you'll begin to notice mid to late 90's and early 2000's hip hop dominating old school / back in the day mix shows (the same way dance, freestyle, and some retro did while hip hop was taking over) as the next big sound is played in regular rotation.