What anti HD people ignore

[DavidEduardo]

Then why are the vast majority of radio ads on the 50 kW flamethrowers for national chains or national services?  I don't hear but a handful of local ads for things like car dealers on those stations.

I just looked at the monitor for KFI, and I could not find one out of market advertiser... one, a Honda dealer in Riverside (not in the market) has copy focused on LA residents who are invited to drive out to Riverside for the lower prices. Otherwise, the accounts are LA market specific or placed by agencies for the LA audience.

National accounts by radio for local market coverage... not distant coverage. And nearly all paid advertising is run 6 AM to 7 PM, which much of the year is pure daytime.

Ads running late at night on the clears is predominantly PI, run on the chance that a few dollars may come in from it.

Most stations, AM or FM, have next to no car dealer ads today.

Let's be sure and tell WSM, KTNN,

WSM is the lowest billing of all the former 1 A clears, with revenues of less than $20 k per month. It does not make money. KTNN serves the Navajo Nation, and it does so better by day than by night because the night signal nulls to part of the Navajo territory and it is subject to interference from Mexican stations in that zone. By day, it does a great job of covering the intended audience.

Anybody care to go to a truck stop and tell truckers they are old fashioned for listening to skywave radio at night?!

You'll have to ask them to turn down their satellite radios first... nearly all intterstate truckers have given up on the ratty quality and fading and noise on AM for the variety of satellite.

[DavidEduardo]

David was wrong then, and is wrong today.  There are many stations which derive advertising dollars from service outside their SMSA or local retail area.  WSM is just one.

There are very few stations getting revenue from outside their MSA (metropolitan survey area) because advertising by agency accounts and large advertisers who buy in-house use a market by market approach to buying. Stations with significant audience in adjacent metros generally derive no revenue from them.

Many of the LA stations are major performers in the Riverside San Bernardino market, but I know of no case of that helping them on an LA buy, much less getting them a better rate. And the LA stations, of course, can not sell in the Riverside market...

AM distant coverage is a night phenomenon, and most advertising is placed 6 am to 7 pm. No match there.

As to WSM, it's current revenues are at or below $20 k a month, making it one of the most dismal performers in its market... all its audience is over 55, and there is scant advertiser interest.

[KB1OKL]

As to WSM, it's current revenues are at or below $20 k a month, making it one of the most dismal performers in its market... all its audience is over 55, and there is scant advertiser interest.

And also what a great link to the former past glory of clear channel radio when it mean something other than greed, bring back the clears, we need personality in radio or it will go the way of the dodo, er I mean HD radio

[Savage]

"Most stations, AM or FM, have....no car dealer ads today?"

That would come as startling news to stations in most upstate New York radio markets.  Actually this has been a banner year for car dealer advertising on the radio here.  It's one of the top three local advertising categories in total dollars.  Car dealers spent like drunken sailors on "Cash For Clunkers."

There were big factory co-op programs for Chrysler and Ford, and we had dealers calling scrambling wanting to burn off co-op budgets because they had to "use it or lose it."  As in: they were discovering ad dollars they didn't initially realize they had.  We had one major advertiser who lost his a franchise thanks to the Chrysler dealer realignment - and he responded by increasing his budget.

It hasn't slowed down: now that new car inventories are down, they're all promoting used cars like crazy, which thanks to CFC are selling at record prices.

Car dealers are a robust and lucrative radio sales category.  They've spent a record amount on WYSL this year.  The big group players have had a good year with cars too.

[DavidEduardo]

Car dealers are a robust and lucrative radio sales category.  They've spent a record amount on WYSL this year.  The big group players have had a good year with cars too.

Automotive is off around 80% per RAB based on pre-recession dollars. The category has nearly disappeared, and about a third of all car dealers are closed or in the process of closing. Inventories are reduced to about a third of what was common before, as floor financing has dried up.

[DavidEduardo]

As to WSM, it's current revenues are at or below $20 k a month, making it one of the most dismal performers in its market... all its audience is over 55, and there is scant advertiser interest.

And also what a great link to the former past glory of clear channel radio when it mean something other than greed, bring back the clears, we need personality in radio or it will go the way of the dodo, er I mean HD radio

WSM is the only one of the former 1 A clears to still be doing a music format... with personalities. And the listeners could care less. The rest of the 1 A's are doing news / talk or all sports. And they are doing well, as in most of the markets where they are located, they are the only station that covers the rated metro day and night (WTAM, WHO, WOAI, WWL, WSB, WCCO, etc. are good examples of this). Even then, they are plagued with the "oldness" of the AM listener, and some, like WWL, have added FM simulcasts to attract younger listeners.

[DavidEduardo]

"Most stations, AM or FM, have....no car dealer ads today?"

Clever and deceptive edit there, AM Boy. I said that stations.... had next to no car deal ads today; your edit significantly changed my statement and spun it into an ill-based conclusion on your part. Compared to years past, automotive (cars, car dealers, auto supply, used cars) is off by 80% nationally. And most stations have next to no car dealer ads today.

[Savage]

Wow....THREE posts PLUS name-calling.  Must be a slow day around the Gleason/Eduardo "Hacienda."

Did an AM tower fall on your dog or something?  While you're heaping derision on the entire population of 4700 AM stations and denying the existence of millions of dollars in car-dealer radio revenue in Upstate New York, you might want to check:

http://www.radioworld.com/article/89902

There was an ellipsis in my quote.  That's the indication that something was removed for clarity.

[DavidEduardo]

There was an ellipsis in my quote.  That's the indication that something was removed for clarity.

Generally, that device is used to remove extraneous words... in this case, you conveniently changed the entire meaning of my statement.

"Ask not what your country can do.... ask what you can do..."  is not the same as what Kennedy said.

[TR1992]

Here in Chicago there is still a lot of automobile advertising on the radio. WBBM, WIND and WGN, run a lot
of ads for car dealership's. There are also a large amount of dealership ads running on the FM side as well.
They are run very frequently on some of the top rated FM's such as WDRV, WVAZ and WLS FM, to name a few.