99.1 is a dying dog in the Knoxville market ... if you could see the morning show's numbers you would wonder how they are even still in business. 106, with the correct players in place, will not only give the sports animal a run for their money, but will take them down. They have a golden opportunity to fill the void that 99.1 is self-creating. Most of the listeners have grown tired of the 'state run radio' that is the animal.
Hmmmm....lets see. 106.3: 500 watts ERP, no major sports team affiliations. Can't get UT, can't get Titans (Sports Animal's sister station has that). Might get Braves baseball. One signal, relatively low power.
Sports Animal: THREE signals. All of which run more power. 99.3 is the closest with 1,000 watts. Multiple sports affiliations. Ability to do more than one event at the same time (TWO High School Football games every Friday Night). Flagship station of UT Sports. Like them or not, has 8 local personalities. Has longest running afternoon Sports show in the State of Tennessee, winning multiple AP awards. Has the ability to carry live events such as press conferences, UT Media day live, live practice reports, local high school events, etc.
Yeah, right. No contest.