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Author Topic: Charlotte's NEW "MY 92.7"  (Read 3741 times)
ShawtyBlack_ATL
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Charlotte's NEW "MY 92.7"
« on: October 26, 2009, 07:58:46 PM »

Radio One Charlotte has relaunched Urban AC Q92.7 as the new MY 92.7 "R&B from the 80s, 90s and Now."  This is supposed atract the active, hip and contemporary African Americans between 25-54.  Personally, I think Radio One never should've given up on 92.7 when it was Hip-Hop as HOT 92.7.  That openned the door for Clear Channel to launch 96.1 The BEAT to compete with POWER 98.  Im suprised Radio One hasn't sold off the Charlotte stations.

www.my927charlotte.com
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Mike Sheridan
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Re: Charlotte's NEW "MY 92.7"
« Reply #1 on: October 27, 2009, 01:16:44 AM »

If they had stayed Urban A/C their only competition would have been V-101.9.  It seems like this way aren't the in competition with Power, Beat and even Kiss to some extent?

How about an Urban Gold format?
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Worked at 4 of America's great radio stations and bunch you've never heard of.
Jay F
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Re: Charlotte's NEW "MY 92.7"
« Reply #2 on: October 27, 2009, 04:30:30 AM »

These types of 80s-90s based Urban stations have failed before. I recall a station attempting this in Atlanta and it did very poorly. Although this station is at such a low level they have nowhere to go but up.
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ShawtyBlack_ATL
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Re: Charlotte's NEW "MY 92.7"
« Reply #3 on: October 27, 2009, 08:58:11 PM »

Yes, we had 97.1 JAMZ which was "Jamz from the 80s, 90s and Now."  They were more R&B/Hip-Hop than just Classic Soul and R&B.  The reason the station failed was because Cox put no effort into spending money on jocks nor promotions.  The new direction for Urban AC stations should include old scool Hip-Hop (LL Cool J, Run DMC, etc) in rotations.  That is the format hole between Urban and Urban AC stations especially in cities that have 2 outlets.
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The danimal
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Re: Charlotte's NEW "MY 92.7"
« Reply #4 on: October 27, 2009, 09:37:38 PM »

Didn't we do this format 10 years ago as 'The Jam'?  Are the talk shows gone?
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Jim
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Re: Charlotte's NEW "MY 92.7"
« Reply #5 on: October 27, 2009, 09:56:26 PM »

96.1 does not compete with 97.9.  96.1 competes more with 95.1.  Trust me, I have teenagers.  96.1 is listened to by mostly white suburban "kids."   On topic, part of the problem with 92.7 (other than obvious low power) is they can't stick to one format long enough to gain traction!
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virgiltab
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Re: Charlotte's NEW "MY 92.7"
« Reply #6 on: October 27, 2009, 11:52:17 PM »

I gave 92.7 a bit of a listen today and the music just about put me to sleep. Didn't hear any uptempo songs at all. that is my problem with whatever they are trying now. I agree, they never have given any format  long enough time to work, and probably should have never dropped the smooth jazz format they used to run to  begin with.
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JimA
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Re: Charlotte's NEW "MY 92.7"
« Reply #7 on: October 28, 2009, 03:18:45 PM »

Sad station - time to sell it
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wncc
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Re: Charlotte's NEW "MY 92.7"
« Reply #8 on: October 28, 2009, 06:23:58 PM »

I listened for about 2 minutes today, and totally agree it was a snooze fest.  I was hoping they were going to be similar to their Jammin' Oldies they had in the late 90's.  I enjoyed that very short lived format. 
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carolinaradio
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Re: Charlotte's NEW "MY 92.7"
« Reply #9 on: October 28, 2009, 08:11:45 PM »

I wonder if Greater Media would be interested in expanding its CLT cluster?  Urban may just not work on 92.7 and that's all Radio One does.  They should sell it (and 100.9 I guess and exit the market) and try something other than Urban.  Radio One has exited a good amount of markets over the past few years.
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