How so? I'd say being #1 with your target demo in the 4 metro counties of Gainesville/Ocala is pretty good.
Wow....I wonder if they make $750 or even $1000 a month in Gainesville? That will sure pay their bills.
M25-54 is a decent demo in large markets, but in smaller markets nobody buys that demo beyond beers, bars, strip clubs and auto parts. Car dealers used to buy it for pick-em-up trucks before they all went out of business.
Plenty of bars in Gville, but all they need to do to attract UF's 19-year old guys--oops, I mean 21-year old guys--is to unlock the doors each morning... don't need no stinking radio spots.