It's a Do Not Resuscitate (DNR) order for a gravely ill patient.
And the patient is AM radio. AM HD is just a treatment that was applied to late and didn't work.
Cancer drugs may or may not work. And either way, they wallop the patient with very bad side effects. And to make matters worse, if the patient won't follow the doctors advice then all hope is really lost.
HD makes AM radio sound like FM, terrific! But who knew or cared besides radio freaks and geeks. Spots are running promoting generic HD radio, but where were the billboards promoting your NEW LOCAL AM HD radio station?
Where were the TV ads promoting your NEW LOCAL AM HD station?
Who are the stars of HD radio, AM or FM?
If the same content is heard on terrestrial radio as HD, were's the incentive to go through all the bull of buying another radio and having it installed?
A typical listener of AM radio is 40+ and they grew up listening to AM radio. Acceptance of AM or FM radio isn't a problem. Kids 8+ plus are growing up with their own brand of media. Smart phones, 3G & the internet. There's your problem!
The patient you spoke of was misdiagnosed. And the treatment isn't helping, it's making things worst by wasting valuable resources and time.
The doctors who believed wrongly satellite radio was cancer, should have been fired.
The doctors who prescribed HD radio and repeater AM/FM Wall Street radio deserve to lose
everything!
Radio is local! AM/FM or HD it's still local! It's about relationships! It's the one last protected land the internet can't compete on. Commodity Radio, AM/FM and especially HD won't cut it!
The Generals high atop their ivory towers are removed from the battle. Bankers understand spreadsheets. Spreadsheets won't win hearts and minds. Technology helps, but technology alone isn't enough. The internet/Ipod won that battle along time ago! So it's something less tangible. What could it be? Duh, entertainment, passion, fun and people. Thankfully people still respond to people.
So again who're the stars of HD radio AM or FM? Besides improved sound what's the big deal?
nothing!