B92 flips the switch to 92.5 THE BOX "IS HIP HOP"

[ShawtyBlack_ATL]

Here's the low down...  On Friday Apex will flip the switch on CHR/Pop B92.5 in favor of Urban 92.5 THE BOX.  A promo video is out on popular social sites giving Charleston's hip-hop fans heads up.  The video even takes a stab at Citadel's Terry Base PD of competing Z93 JAMZ.  The new station will feature the syndicated Rickey Smiley Morning Show (I posted an earlier post of Rickey Smiley landing in charleson last week) and Charlamagne Tha God at nights along with DJ D-Nyce.  Michael Tee current PD of STAR 99.7 will be running things at the new 92.5 THE BOX.

http://www.youtube.com/watch?v=JZB9gx3OJfk

[DudeFan]

Well, there you go. Good reporting from our Charleston Board Peeps!

[Iceman 07]

yeeeeeeeeeeeeeeeeessssssssssssssssssssss!!!!!!!!!!!!!!! (do you know what time it will happen?)

[ShawtyBlack_ATL]

Iceman im not sure as of now.  Wonder if Apex will stunt or just flip into the new format.  Hmmm, maybe 9:25am on Friday???

[DudeFan]

What would have me worried are the misspellings on the youtube posting.

[carolinaradio]

Wow....Charleston will certainly have the Urban market cornered.  Greenville only has one station geared towards the Urban audience that gets huge shares and always sits on top - I've always wished someone else here would go Urban of some sort just for competition's sake.

[ShawtyBlack_ATL]

What would have me worried are the misspellings on the youtube posting.

The video wasn't made nor uploaded by Apex Broadcasting, however some staff know its out there.  It was a leak done by some well known dj's in Charleston, but I too noticed the spelling was off.  This station has been in the works for a while considering I got word of Rickey Smiley's show coming to Charleston prior to the format flip being leaked.

Wow....Charleston will certainly have the Urban market cornered.  Greenville only has one station geared towards the Urban audience that gets huge shares and always sits on top - I've always wished someone else here would go Urban of some sort just for competition's sake.

That one station, 107.3 JAMZ is geared to the Urban AC audience in the Upstate.  The Urban Comntemporary format is no where to be found in the Upstate.  Cox does have HOT 98.1 as 107.3 JAMZ' sister station, but its very Rhythmic.  Between both station there are lots of Hip-Hop songs that Greenville/Spartanburg/Anderson misses out on. 

[urbanradio704]

The new station debuts 5pm Friday.

[Mike]

looks like it will be heavy on the rap with a slogan like the box is hip-hop

but we will see friday @ 5pm

[urbanradio704]

The video was made by one of the station's jocks. It wasn't a leak. The flip announcement was made last week locally.