Country Competition,can WQDR handle it ?

[allbrite]

> > I love Lisa.
> >
> > --Sincerely,
> > 23-year-old guy
> >
> 23?  C'mon...care to try again???
>


all right...22!

[Encyclopedia]

RE: QDR/Curtis team post success post
OK,I'm not arguing with your explaination.But how long has 'QDR been country? I believe going back to the early eighties.I know that they probably had ratings highs before,long before Lisa's entrance.I don't argue that 'QDR competes with non-country stations.But,looking at the numbers now,it's obvious that the country loyalists had nowhere else to go.A lot of those numbers indeed were probably earned by the 'QDR staff,but the rest are what I call "default numbers".Now,I will say one thing,that the country audience,being an older demo,is a lot harder to lure away from thier stations than say,a CHR or an Urban,which goes after the younger demos.Older demos tend to be "brand loyal",whereas younger demos will switch brands,this is true in radio,hair spray,beer,bread,tires,and on and on.But,it's the old adage,if you build it,they will come.What will be the final determining factor is what kind of "product" will the new station set up.Will thier personalities,promotions,and music selection be something that might lure some audience away from 'QDR.It can happen.Look at WSM in Nashville.They were the market joke in a 3 way country battle for years,now they're way up in thier numbers in only a few books at the expense of one of their competitors.But on the other hand,you take another heritage station like WPOC in Baltimore.They've been able to turn away competition in the past,and as far as I know are the only country station in Baltimore.Will Capitol want to "topple" WQDR,or does it just want a "piece of the pie".I don't know Capitol's intention.(Maybe there is a Capitol person who can come forward and shed some light on the subject).But I do believe this new station WILL cost 'QDR some numbers,how big or small is anybody's guess.But if the losses are large,like I said in the beginning,this will be the "limus test" for Lisa on how she will handle a direct competitor for the first time since she left her last competitive situation in Richmond, and a "litmus test" and everybody else in charge at 'QDR.Chuck Berry said it best "--you never can tell".(And by the way dude,check your typos,it's "you don't KNOW radio".And yes I do.I've had ny nose in it for 28 years.I don't know if I would want to Program against Lisa,just because being a PD is not my cup of tea,but I think even she would agree that some of the facts I've put forward here are solid)

[chromiumboy]

Sometimes, the reason a station doesn't have an in-format/in-market competitor is because they do a pretty good job of convincing potential competitors that there's a better chance of getting numbers with some other format. It's not really a "chicken or the egg" sort of thing--a well-programmed station intimidates the competition...making them think more seriously about flipping to something else, say, Hot AC, AAA, Oldies, etc.

Besides, as others have pointed out, there's a number of other country radio choices if you dial around a bit. And--something radio people sometimes forget--people can get "their" music from other sources...XM, ipod, CD, old 8-tracks, whistling,  etc.

> RE: QDR/Curtis team post success post
> OK,I'm not arguing with your explaination.But how long has
> 'QDR been country? I believe going back to the early
> eighties.I know that they probably had ratings highs
> before,long before Lisa's entrance.I don't argue that 'QDR
> competes with non-country stations.But,looking at the
> numbers now,it's obvious that the country loyalists had
> nowhere else to go.A lot of those numbers indeed were
> probably earned by the 'QDR staff,but the rest are what I
> call "default numbers".Now,I will say one thing,that the
> country audience,being an older demo,is a lot harder to lure
> away from thier stations than say,a CHR or an Urban,which
> goes after the younger demos.Older demos tend to be "brand
> loyal",whereas younger demos will switch brands,this is true
> in radio,hair spray,beer,bread,tires,and on and on.But,it's
> the old adage,if you build it,they will come.What will be
> the final determining factor is what kind of "product" will
> the new station set up.Will thier
> personalities,promotions,and music selection be something
> that might lure some audience away from 'QDR.It can
> happen.Look at WSM in Nashville.They were the market joke in
> a 3 way country battle for years,now they're way up in thier
> numbers in only a few books at the expense of one of their
> competitors.But on the other hand,you take another heritage
> station like WPOC in Baltimore.They've been able to turn
> away competition in the past,and as far as I know are the
> only country station in Baltimore.Will Capitol want to
> "topple" WQDR,or does it just want a "piece of the pie".I
> don't know Capitol's intention.(Maybe there is a Capitol
> person who can come forward and shed some light on the
> subject).But I do believe this new station WILL cost 'QDR
> some numbers,how big or small is anybody's guess.But if the
> losses are large,like I said in the beginning,this will be
> the "limus test" for Lisa on how she will handle a direct
> competitor for the first time since she left her last
> competitive situation in Richmond, and a "litmus test" and
> everybody else in charge at 'QDR.Chuck Berry said it best
> "--you never can tell".(And by the way dude,check your
> typos,it's "you don't KNOW radio".And yes I do.I've had ny
> nose in it for 28 years.I don't know if I would want to
> Program against Lisa,just because being a PD is not my cup
> of tea,but I think even she would agree that some of the
> facts I've put forward here are solid)
>

[CCAlumni]

Smart for a new station to be there contesting.  Good way to build database with contest registration.  Otherwise a complete waste of time with so many out of towners, not to mention locals with their paws out for freebies and who have absolutely no intention of ever listening to your station.  I will take any event where the station is the star but the State Fair isn't it.





> In a somewhat related question...Does WQDR (or any CMG
> stations) have a booth
> at this year's NC State Fair?  I went Saturday night, but
> don't recall seeing any of them there. WCMC "99.9 Genuine
> Country" had signage and a loundspeaker at the Capitol
> Broadcasting tent, along with a contest sign-up.  
>
>
> > So you're saying the other stations in the market aren't
> > good enough to be considered competition for QDR?  When
> > stations, regardless of format, compete for the same demo
> > and dollars isn't that competition?  Now in regards to
> > direct format competition you can make an argument...but
> > there are actually 15 country stations within the
> > Raleigh-Durham listening market.  Obviously they are not
> all
> > considered direct market competition, but listeners have a
>
> > choice when it comes to listening to different country
> > stations and they have had the choice for a long time.
> > Maybe this will be a QDR vs. Kix type battle like back in
> > the day.  That is yet to be determined...if that's the
> case
> > don't expect QDR to fold like once upon a time.  Curtis
> will
> > and has put a lot of time and money into QDR and will
> > continue to do so to protect it's investment.  
> >
> >
> >
> > > >
> > > >
> > >
> > > I'm not bitter at all,not any more.Since you brought up
> > the
> > > issue,I'll be fair here.Lisa's a lot more experienced
> than
> >
> > > she was at WRVQ,and obviously has a much better company
> > > infrastructure in place at WQDR than she did at CC.But
> the
> >
> > > fact is that she has had NO COMPETITION at 'QDR.BUT,To
> be
> > > fair,and show both sides of the issue,I will say that I
> > > know,and Lisa has also stated in a local newspaper in
> > > Raliegh,that late in her tenure at WRVQ that she ran
> into
> > a
> > > lot of "challenges to her authority" from the CC "suits"
>
> > in
> > > San Antonio.I was at CC too,in the same building,in a
> > > separate division,and all I can say from my own CC
> > exposure
> > > is..."Never again!" (For ANY amount of money.If I had a
> > > choice of only CC and a non radio job,it'd be bye bye
> > > radio)I can say from my own life that people can
> > > change,learn and mature.One would assume she has now,I
> > guess
> > > we'll see.I know I'm a very different person than I was
> > way
> > > back when.(I'm in F/T radio again,and that wasn't in MY
> > plan
> > > anymore).Like Dickie Lee said in a song a long time
> > > ago,"Strange things happen in this world".As far as the
> > > competitive situation goes,it'll all come out in the
> > wash.It
> > > always does.(I'd rather not air out my "other" issues
> > > here,they have NOTHING to do with radio.I gave up a long
>
> > > time ago anyway).Some people change,some other don't
> want
> > > to.As I said we will soon see.The wash cycle is on
> now,the
> >
> > > rinse & dry will come later.(P.S.-To whom it may
> > concern,the
> > > olive branch is still in my pocket)
> > >
> >
>

[RunawayRadio]

There have been other country music radio stations come and go in the RDU market since WQDR switched to country ages ago.  Remember KIX?  I think WQDR can handle the competition.  They have a loyal fan base and a solid organization behind them.

I would imagine they welcome the competition.

[Stephen White]

> There have been other country music radio stations come and
> go in the RDU market since WQDR switched to country ages
> ago.  Remember KIX?  I think WQDR can handle the
> competition.  They have a loyal fan base and a solid
> organization behind them.
>
> I would imagine they welcome the competition.

A thought to ponder, though...KIX and QDR were playing for the same team (Curtis Media Group).   They don't have that advantage with 99.9.  These two stations are different and appeal to different audiences.  QDR will lose some listeners, but not all of 'em.  Not everyone's gonna want to listen to that "Honky Tonk Badonkadonk" right next to buh buh, buh buh, "Bobby Sue".  Then again, not everyone's gonna want to listen to Tim McGraw's latest hit twice every hour either.

It'll all come out in the warsh.  

--SCW

______________
"If things get any better, I might have to hire someone to help me enjoy it."

[chromiumboy]

I believe the reference to KIX was from much longer ago, when 850 AM was WKIX country...in the early 80s? Man, my memory's going...


> > There have been other country music radio stations come
> and
> > go in the RDU market since WQDR switched to country ages
> > ago.  Remember KIX?  I think WQDR can handle the
> > competition.  They have a loyal fan base and a solid
> > organization behind them.
> >
> > I would imagine they welcome the competition.
>
> A thought to ponder, though...KIX and QDR were playing for
> the same team (Curtis Media Group).   They don't have that
> advantage with 99.9.  These two stations are different and
> appeal to different audiences.  QDR will lose some
> listeners, but not all of 'em.  Not everyone's gonna want to
> listen to that "Honky Tonk Badonkadonk" right next to buh
> buh, buh buh, "Bobby Sue".  Then again, not everyone's gonna
> want to listen to Tim McGraw's latest hit twice every hour
> either.
>
> It'll all come out in the warsh.  
>
> --SCW
>

[rockthisworld]

> I believe the reference to KIX was from much longer ago,
> when 850 AM was WKIX country...in the early 80s? Man, my
> memory's going...

96.1 was Kix Country before 96Rock though...

______________

Eastern NC & Raleigh/Greensboro Board Moderator