How can the NBA be in the red? Have you tried to attend a regular season game lately? Here in San Antonio, I gave up when the stupid electorate voted to build a "smaller" arena for the Spurs with taxpayer money. We went from 35000 to 18000 seats. The ticket prices went in the opposite direction. With parking, tickets, food and drinks, it now costs about $200 to $500 for 2 people to attend a game, when I used to pay about $50 for the whole thing at the dome (there was no parking at the dome and the parking meters shut off at 6PM).
The article suggests that it's conditions like you're describing that are keeping people away from the games, particularly in this economy.
I wonder, too, how much following the NBA has in areas like this one, where college basketball reigns supreme. Around here, folks can argue all day about the relative merits of the Tar Heels and Blue Devils, but the Charlotte Bobcats? Forget it, even if Michael Jordan's name comes up at all.