New WRXP Positioner: Just "Rock"

[DToTheJ]

Heard WRXP this morning, and they've apparently made a change in their on-air imaging presentation, as I have discovered first-hand while listening for about fifteen minutes. No longer are they promoting themselves as "New York's Rock Experience". In fact, they simply dropped the "Experience". A few liners have the voiceover lady simply say "Rock... 101.9 RXP."

No doubt this is in response to yet another PPM that presented not very favorable numbers for WRXP.

[d21ofnj]

  I gave up on RXP.  Q104.3 HD2 and shore alternative on 94.3 HD2 for me.

[frozenfiresb]

I wonder if any playlist tweaks are in the near future.

[WRXPinsider]

I wonder if any playlist tweaks are in the near future.

They absolutely are.  Listen for them - they're coming soon.

(FYI - they mirror some of the suggestions made on previous posts about the musical direction.)

[DToTheJ]

Well, if it's coming from a "WRXP insider," it's got to be true! Thanks for the scoop, and for signing up!

[SuperRadioFan]

I "tuned" in (to the stream since I'm in Orange County, CA  ) and the first song I heard played was Cheap Trick "Surrender" I believe....  THAT is a huge tune out for me so it was right back to WXPK 107.1 The Peak.

[Macker]

Yeah, they've changed it to "Rock 101.9 RXP" from "New York's Rock Experience". The DJ's also say "Rock 101.9 RXP" now, and they changed the logo on their site to say "ROCK". I also heard the cheap trick song at around 5:00. It kind of sounds like they're going to adjust their playlist to sound a lot like WXPK The Peak. I still say they should just make it mostly Gen X alternative hits like "Radio923" in Cleveland. I think they can pull close to 3 cume's with that, which would put them in a pretty good position. I think they bill pretty good right now (~14mil a year i think), but I think they can make more money and improve their TSL and keep people locked in if they played well-known gen x hits.

[frozenfiresb]

Today, I heard System Of A Down and Queens of the Stone Age. Good job in playing some harder rock that's been missing from the NY airwaves for a few years. I could do without the Cheap Trick, though. Leave most of the '80's stuff for Q104.

[MarkW]

I've been noticing more 90's grunge in the playlist this week.   Still looks like a trainwreck right now, though.  Time to dump the record store snob music.  No one wants to hear Blondie or Joan Jett, either.

[MarcR]

Time to dump the record store snob music.  

 I take it then that you're a fan of "mullet rock". Since 'RXP has been playing plenty of Linkin Park, Puddle of Mudd and Metallica lately, you'll fit in quite well with their revised sound!