CBS has found a replacement for "As The World Turns"

[SteveRichards]

It's interesting to know that CBS affiliates have to pay a penalty if they move "Let's Make a Deal" to 10/9C and the ratings drop (does CBS pay the affiliates if the ratings go up?!!?...LOL).  I'd also be curious to know if CBS holds that over the heads of affiliates nationwide, or if it's on a market by market basis, depending on the local market and/or what the competition might be.   This is also particularly interesting (and perhaps a bit hypocritical) since a good chunk of CBS O&O's, particularly in the East, air "Deal" in the morning (as they did "Guiding Light").  Does anybody know if "Deal" tends to get better ratings in the afternoon or morning?

Since CBS is replacing ATWT with a talk show, I would probably tend to want to move "Deal" to the morning if I was programming a CBS affiliate.  As bpatrick stated, the flow is just better:  You have the two network game shows back-to-back, then the two soaps back-to-back (at least in the East), and then you follow the new CBS talk show with syndicated talk.  Seems like a no-brainer.

[bostonmediaguy]

It's "Let's Make A Deal" and not "Deal Or No Deal" that
airs on CBS at either 10 AM or 3 PM. 

So right. Not sure where my head is today!

...the general manager of CBS affiliate WFMY
Greensboro, NC, which carries "Deal" at 3, told me that if the station
moves the show and the ratings go down, the station has to pay CBS
a penalty per point lost. 

Doesn't make a lot of sense to me; especially since CBS offers a run in the morning. Perhaps if the program were tape-delayed to a time not scheduled/suggested by the network.

[bpatrick]

It would seem that an affiliate should be able to run
a show out-of-pattern if it wants, but the person who
told me about the CBS penalty clause runs a CBS affiliate,
and I have to take her word for it.  It was the reason, she
said, that she never moved "Guiding Light" to 10 (she really
didn't need to, since "GL" performed better in Greensboro
than in most of the country right to the end).

And there are at least a couple of stations that air "LMAD"
at 9 (ET); I know WKMG Orlando does.

I'm not sure, however, that many affiliates outside the Eastern
time zone would subscribe to my program-flow scheme, penalty
or no penalty.  The kicker is that they would have to move the
noon news to 11 AM and "Y&R" to 11:30, and I'm not sure many
stations would be willing to do that; although "Price Is Right" could
be a very viable lead-in to an 11 AM news, most viewers in the earlier
time zones are used to "Y&R" leading into a noon newscast, and most
station managers would figure: why mess up a good thing?  After all,
only six stations run "Y&R" at 11:30 and three of them are o&os (Los
Angeles, Chicago, and Dallas).  But I can see "LMAD" moving to 9 AM
and being replaced by a talk show at 2 PM (CT/MT/PT).

[Troy Goodwin]

"The Talk". Enough said...

[DToTheJ]

http://www.mediabistro.com/tvnewser/cbs/new_cbs_daytime_show_will_be_called_the_talk_169035.asp

So, first, it had the working title of "The Site."

Now, it will officially be called "The Talk."

I hear rejected titles for the show include "The Chat," "The Blab," "The Word," "The Idea," and "The Moms," among others.

I also hear that they wanted to name it "The Show" but needed permission from Method Man and Redman first.

[Dighton Rockhead]

So, first, it had the working title of "The Site."

Now, it will officially be called "The Talk."

I hear rejected titles for the show include "The Chat," "The Blab," "The Word," "The Idea," and "The Moms," among others.

Yeah...I guess CBS can't call the show what it really is:   "Julie Chen & some other women doing "The View"".   

[Troy Goodwin]

Well, "Chen & Co." would have been great for the title of the new CBS talk Show. It will be produced by Sara Gilbert's company, Tom Forman Productions, and CBS News. Chen wil continue on to do The Live "Big Brother" eviction shows every summer, but as far as Julie Chen's job on "The Early Show" as concerned. Well, CBS is looking for a high-profiled  replacement for Chen. And "The Today Show"'s  Ann Curry might join the ship.

[The King Bee]

So, just how do the affiliates really feel about not recovering this hour of programming, as it was thought they would at one time? And would the new network lineup and feed schedule affect stations like WLKY-TV, Louisville, that air "Y&R" at 4 PM EST/EDT, same-day delayed? (It's a strong counterplay against "Oprah" on WHAS/ABC, "Ellen" on WAVE/NBC, and "News at 4" on WDRB/Fox.)

[imhomerjay]

And As the World Turns was a reason to turn it on?     Just sayin...

[bpatrick]

So, just how do the affiliates really feel about not recovering this hour of programming, as it was thought they would at one time? And would the new network lineup and feed schedule affect stations like WLKY-TV, Louisville, that air "Y&R" at 4 PM EST/EDT, same-day delayed? (It's a strong counterplay against "Oprah" on WHAS/ABC, "Ellen" on WAVE/NBC, and "News at 4" on WDRB/Fox.)

I don't think it will have any effect.  "Deal," AFAIK, will continue to be fed at 3/2, so WLKY won't have to change its schedule (neither will WRAL, which also airs "Y&R" at 4 and beats Oprah), and I would suspect that most--if not all--CBS stations will carry Julie Chen at 2/1 (except maybe in the Mountain time zone, where there might be some delays due to the live feed at noon).

I brought up the subject of "Deal" in the morning simply because I think it makes for better program flow to air it at 10 AM.  But that does not mean that CBS is going to eliminate the afternoon feed.