A good way to take the temperature of a radio station's fan base in today's world: just visit that station's Facebook page.http://www.facebook.com/1019RXP
I would say that they average about 2-4 comments per day on their "just others" section. Interestingly, I was able to find the following comment posted within the last 24 hours: "The programing of music in the past few weeks has been GOD AWFUL, It's like listening to the old KRok, What's with all the repeats, it seems like ever time i turn it on all I hear is red hot chilli peppers, gnr, acdc, the seatlle stuff and all the other music that goes along with that old Krok format. you lost another listener."
Yet when I go back two months, I cannot find any similar negative comments about the station. MY guess is that they are receiving these comments and deleting them. I see plenty of listeners asking WRXP to play certain artists; these remain up. As well as the occasional "Q104 sucks" posts. Those stay.
Or maybe they just weren't getting all these negative comments two months ago. I think this is a sign that their new "Rock 101.9" direction is not getting them any new listeners, but only alienating the listeners they already had. Not that those listeners would have been enough to keep the station afloat for much longer anyway, but there you have it.
And for those of you keeping score: as of today, the station is 200 "fans" short of the 10,000 mark. And the station has been on the air how long?
That's fewer fans than the "Bring Back GRock" group! Maybe that's a sign of which direction they should take the station in...