WRXP: IS EMMIS ALLOWING IT TO FAIL???

[frozenfiresb]

I'm sure a good chunk of the "fans" of 'RXP's Facebook page are not regular listeners and I'll bet plenty of them don't live in NY either.

[WRXPinsider]

Folks, you can go back and forth about song selection and Facebook friends and Twitter followers, etc., but here's the bottom line:

From a business pov, the station isn't working.

The previous jazz format, from what I hear, cost much less to operate, generated higher ratings, and produced significantly higher revenues.  Contrary to the spin coming out of the executive offices, we barely have a pulse over here.

Our promo director just quit out of disgust, because she saw that the station is on a fast track to obliviion.

We're all petrified about losing our jobs, and the folks in power could care less:  they're having a grand old time playing with this toy of theirs that makes them feel very cool.  If the station flips, no problem:  they'll all still have important jobs and huge incomes.

So getting back to my original thought, why/how is Smulyan & co. allowing this failure to continue???

[TheBigA]

So getting back to my original thought, why/how is Smulyan & co. allowing this failure to continue???

Back to your original thought, you said it had to do with taking the company private.

In the last few days, it looks like that isn't going to happen.

Care to come up with a new theory?

[Dorothy]

  A few jocks that aren't trying to be funny or "cute" a la the Nik Carter syndrome would go a long way. 
 

Didn't get him at first, but grew to enjoy listening to him. A complex but *real* personality.
On the contrary, I would say he's been imitated, sans the amount of wit.
Would have to say he was the s'mores at a campfire that
was doused by his departure and the music update.

[mjb1124]

A good way to take the temperature of a radio station's fan base in today's world: just visit that station's Facebook page.
http://www.facebook.com/1019RXP

I would say that they average about 2-4 comments per day on their "just others" section. Interestingly, I was able to find the following comment posted within the last 24 hours: "The programing of music in the past few weeks has been GOD AWFUL, It's like listening to the old KRok, What's with all the repeats, it seems like ever time i turn it on all I hear is red hot chilli peppers, gnr, acdc, the seatlle stuff and all the other music that goes along with that old Krok format. you lost another listener."

Yet when I go back two months, I cannot find any similar negative comments about the station. MY guess is that they are receiving these comments and deleting them. I see plenty of listeners asking WRXP to play certain artists; these remain up. As well as the occasional "Q104 sucks" posts. Those stay. 

Or maybe they just weren't getting all these negative comments two months ago.  I think this is a sign that their new "Rock 101.9" direction is not getting them any new listeners, but only alienating the listeners they already had.   Not that those listeners would have been enough to keep the station afloat for much longer anyway, but there you have it.

And for those of you keeping score: as of today, the station is 200 "fans" short of the 10,000 mark. And the station has been on the air how long?

That's fewer fans than the "Bring Back GRock" group!   Maybe that's a sign of which direction they should take the station in...

[Barry]

Do we know for sure that WRXP is not doing well, or at least improving, with the demos they are trying to reach? Most of the comments on radio boards about this station appear to be based on the overall ratings that are available to the public. Those may not accurately reflect how well they are reaching their intended audience.

[Lee Anderson]

Do we know for sure that WRXP is not doing well, or at least improving, with the demos they are trying to reach? Most of the comments on radio boards about this station appear to be based on the overall ratings that are available to the public. Those may not accurately reflect how well they are reaching their intended audience.

 Barry has a good point. Does anybody on these boards really know the actual breakdawns? There must be something in there that keeps the management going down this path.