HOW TO GET SYNDICATED

[deltas69]

Brief radio history: almost forty years in radio/live music/audio engineering, etc  in short I would consider my self a professional in this line of work.have a DJ of the year award as well as a gold record..but..that's not important..i have an internet stream that has been up for about nine months, so do a lot of people..but my station does not play the same old 300 songs over and over..i program a rock/top 40/ac/classic hits/..what ever the latest term may be with over 5000 tunes, vintage spots and jingles. i have a small but loyal following two nights per week with an average "hit" of 150 per night and about 25 or so listening at any given time. this comes without any promotion other than some mentions on my face book page and word of mouth in the local area. I need information on how i can syndicate this program and actually make a few dollars. I've heard other programs,and some are really good..others very predictable..my show is this: you sign in..and what you get is what I'm doing..I realize there must be set in stone breaks  etc..just want to get an ideas on how to start the ball rolling on my end.  I've listened to literally hundreds of internet stations on live 365,Shout cast, etc..nothing even comes close to what i do live two nights per week from six til midnight. i would like input on how to do this by offering the show to stations that fall within my selected genre' of music, '63 through '93. i have professional equipment, a cam and the experience it off..i would be grateful if someone could point me in the proper direction to get the ball rolling..thanks..Chuck Lundi

[snailboy]

Follow the link below it has helped me (buy the book too)

Check out www.rdub.com if you're wondering about trying syndication or knows someone who is.

[deltas69]

thanks,,thats a place to start...

[Silkie]

With 40 years in the business, maybe an agent would be a better idea than a how to book of testimonials.

[snailboy]

I would agree if you have the money.

[R Dub!]

An agent probably won't be able to get you syndicated, unless you're already famous and/or a household name.  The first chapter in my book talks about no matter how good of a jock you are, or how successful your show is locally, chances are slim to none of a syndicator picking you up without already having a handful of affiliates signed on.  The trick is gathering all those affiliates FIRST, then pitching your show, WITH established audience, to a syndicator.  The book expands on that, and tells you how to build a station list on your own.  I hope you find it helpful!

[Silkie]

Well, I will not be one of the people making you rich like people who paid money to that guy who sold how to get rich books for $39.99 on TV. 

I am betting that Tom Kent, Mike Harvey, Dick Clark, Goddard, Dick Bartley were not always household names, and they made it just fine.  Moreover, it is my understanding that the likes of Dick Bartley have even helped some who have been displaced in today's radio market to find work in radio again, right down to how to package themselves in promo pics, etc.  How long they last depends upon the manner in which they conduct themselves once they are turned loose to run on their own.

That is what a successful person does, who knows how to handle stature and standing...and that is what he has done.  The others I have named have probably done the same thing.     

But I do commend you for trying to make a dime, even while riding coattails of a few names.

[R Dub!]

Well for your info, I have not, and don't plan on making any money off this book.  I wrote it because I felt there was a demand out there to learn the "tricks" of syndicating from nothing.  I'd get calls every week or so from peers in the industry asking how I did it...the answer was never short, usually I'd spend two hours on the phone with each person.  After awhile, I finally felt the need to put pen to paper and tell my story, the stories of others, and document the whole syndication process in a few, easy to read steps.

Whether you buy my book or not, I could care less, but I'd hope you'd give the benefit of the doubt to "reading" in general.  There's something to be said for learning directly from those who have
"done it already," and why wouldn't you want to hear how people like Dr. Laura, Art Laboe, Bill Handel and other successes have done it?

[R Dub!]

P.S.  When you said "I am betting that Tom Kent, Mike Harvey, Dick Clark, Goddard, Dick Bartley were not always household names, and they made it just fine."...

I never said non-household names couldn't make it fine...that's what this WHOLE book is about!  I just said that getting an agent to get you syndicated probably won't work.  The trick is gathering your own station list FIRST and THEN approaching the big syndication companies.  It takes a lot of hard, tedious work, on your own, to build an affiliate-list.  That's just a fact, and every major syndicator will tell you that.  In fact, they too are all interviewed in the book, and tell you what they are and aren't looking for.

Just trying to help.

[snailboy]

R Dub's book has helped my show (s) alot. I read the book alot and still do.