K104.7 Talent

[canyouhearme]

With Jo-Jo out and Robin doing mornings, will K104 ever hire real talent for the other time slots? If the music's fresh sounding why not add polished professionals? I'm not saying who they have are bad; I just think they're in the wrong market.

[InSearchOfGear]

With Jo-Jo out and Robin doing mornings, will K104 ever hire real talent for the other time slots? If the music's fresh sounding why not add polished professionals? I'm not saying who they have are bad; I just think they're in the wrong market.

Robin is a polished pro. Lite-FM and Fresh in NYC are both great radio stations and she worked for both. This is her first morning gig, and she's only a couple of weeks into it. Give her a chance to settle in.

AND, she's a very nice lady.

Brandon may be short on experience, but he's long on passion and a desire to learn all he can and get great at his job. I coached him quite a bit while I was there and he was always eager to learn and he's improved significantly in the past year. For a guy that young to be able to master this format, that deserves a lot of credit. Give it where it's due.

Just sayin'. :-)

[carolinaradio]

They will never have much talent because nobody is ever there long enough.

[canyouhearme]

I know Robin is a polished pro and a very nice lady, and she's the perfect voice for that station. I know Brandon and his passion, we all have that passion if we didn't we wouldn't be in radio. I have to agree with the last comment, nobody stay's long enough, long enough to really add some talent to that station. To go back to what radio was about...personality. Most stations, not just K1047 are beginning to sound like Ipod-radio unfortunetly K was the first with that sound. What ever happened to the days when you could turn on the radio and the personality coming from your speakers made you feel like family/friend? 80% of this is voice tracked. Anyone polished; Robin for example makes it sound live; she’s very good at what she does. Other stations in this market who voice track, they too make it sound live. In my opinion I feel that going back to the basics and adding the personality factor would add a whole new level. I enjoy listening to Robin in the morning, she adds that fresh friendly voice...a welcome humble voice I enjoyed listening to Jo-Jo. As for everyone else, they need some work/coaching. One of the key things I learned in radio many many years ago..."It's theater with a larger audience, no lights, you are the actor, producer and director...Not only is it the music that makes the audience stay it's the personality".

[Mike Sheridan]

I was there so I can answer that.  They wouldn't let us.  We were told to just read the liner and get on with it, no ad libbing.  I used to like to do a quick line with the traffic person, then they had us going from music right into traffic with no talk,  later they even made it a canned traffic report an mp3 downloaded from the internet instead of a live traffic report.

They don't believe in personality because you tell them you don't want it. Ask the average Joe what's wrong with radio and they usually say there's too much talk. End of story.

[InSearchOfGear]

I enjoyed listening to Jo-Jo.

Thanks. :-)

One of the key things I learned in radio many many years ago..."It's theater with a larger audience, no lights, you are the actor, producer and director...Not only is it the music that makes the audience stay it's the personality".

Couldn't agree more, but, there are other ways to acheive ratings and revenue success and some companies choose to employ those other methods. K makes money for CBS with very little overhead. As long as everyone else in the market follows the same playbook you're not going to see any heated competition for that audience.

[vchimpanzee]

Ask the average Joe what's wrong with radio and they usually say there's too much talk. End of story.

I'm one of those people. The two stations I listen to most, a Dial Global standards affiliate and classic country WBRF, have the right balance. The morning show on the standards station has more talk than I care for (and less consistency in musical styles) but it's the guy who owns the station and that's got to be what brings in the most listeners.

[InSearchOfGear]

Ask the average Joe what's wrong with radio and they usually say there's too much talk. End of story.

I'm one of those people. The two stations I listen to most, a Dial Global standards affiliate and classic country WBRF, have the right balance. The morning show on the standards station has more talk than I care for (and less consistency in musical styles) but it's the guy who owns the station and that's got to be what brings in the most listeners.

This debate has been going on for decades. "Too much talk" is a complaint that comes from those who have not bonded with their station. Some people will never bond. Unfortunately, radio in its current state really bonds with no one. Stations have tried 9-5 jockless approaches many times over the years and have always met with failure. Sometimes your average Joe makes generalizations and isn't that articulate in communicating what really bugs them.

[Mike Sheridan]

This debate has been going on for decades. "Too much talk" is a complaint that comes from those who have not bonded with their station. Some people will never bond. Unfortunately, radio in its current state really bonds with no one. Stations have tried 9-5 jockless approaches many times over the years and have always met with failure. Sometimes your average Joe makes generalizations and isn't that articulate in communicating what really bugs them.

You said it better than I could have.

I guess it was easier for the personalities in the past.  Where I grew up radio was a lifeline during winter storms when a battery radio was all we had for information and entertainment when we lost power.  That helped create a bond.  There was less competition too.

I always think of the person on the air as a presenter.  They are there to get you interested in what's going on and what's coming up so you'll stay around. 

[InSearchOfGear]

I guess it was easier for the personalities in the past.  Where I grew up radio was a lifeline during winter storms when a battery radio was all we had for information and entertainment when we lost power.  That helped create a bond.  There was less competition too.

I always think of the person on the air as a presenter.  They are there to get you interested in what's going on and what's coming up so you'll stay around. 

Well said.