Uh, are you aware of the MILLIONS upon MILLIONS of dollars that the HD Radio Alliance has spent on radio advertising in the last five years?
Uh, are you aware that most (if not all) of the radio advertising has been provided free of charge? (They have not spent MILLIONS upon MILLIONS.)
Advertising that has gotten them nowhere because they refuse to concede that the product is crap.
Agreed that advertising has gotten them nowhere...because instead of selling the new formats available that actually might be of interest to people...they are selling the technology...which no one cares about.
Nobody cares, but they still continue to spend millions on advertising.
They are not spending millions.
If you are going to compare any new technology to the iPod & iPad...then everything will flunk that test. The iPod is the biggest sucess story in technology in recent memory....and you are going to compare anything to that?
Well isn't that the point? While other new technology fights Apple for market share, HD radio doesn't even show up on the radar.
No, Radio and broadcasting in general are not the same as an iPod.
They are different products.
People come to radio for different reasons than they come to an iPod.