What is up with Top 40/CHR in Atlanta?!

[atlantaboy]

Wow lol can't believe how many posts there were today -

I see what you guys mean about Urbans and Urban ACs not playing pop/rhythmic, but seems like it'd be a perfect fit for WILD - if all those stations are already covering all the Urban tracks, IMO there's no reason why WILD shouldn't go pop/rhythmic - especially since their ratings aren't heading anywhere yet (not sure how long it's been since they flipped though)

[atlantaboy]

Using your argument: "Atlanta has 4 urban stations, so why should Q100 lean rhythmic?"... well Atlanta also has 4 rock/alternative stations (Rock 100.5, Dave FM, 99x, and Project 96.1), so why should Q100 lean "pop rock"??

The four Urban stations are HUGE, the rock stations aren't - Rock 100.5 and Project 96.1 definitely don't play pop/rock (Rock 100.5 basically plays classic rock, and 96.1 is mostly really heavy stuff like Avenged Sevenfold) - it's true that Dave-FM and 99X play pop/rock (same with Star 94), but Q100 is successfully keeping their ratings down by leaning adult - if they moved to rhythmic-leaning CHR, Star 94 (and I guess Dave-FM also) would see huge ratings increases I think

In other words IMO, if Dave-FM and Star were HUGE like the Urban stations are, I'd say yeah there's no reason for Q100 to try to take them on - but it's the opposite situation

[Wildstyle Kdm]

Well I've decided I'm staying single because these stations are giving me enough of an emotional rollercoaster ride already! One minute I hear one thing, next minute, I hear another, and in the end I just don't know what to think!

I hope I285 is a much larger diameter than I remember it once being when I was younger.

by the way,
http://www.therelogroup.com/images/Atlanta%20map4.jpg

I'm guessing if they can do this well in such a small area, then I could only imagine how great they'd be with a FULL POWER, WILD STYLE signal! ...And does this mean that Groove was even worse on 105.7 alone? AND ALSO... In 2001, did the old WiLD somehow get as much street recognition as it did from ONLY being on 96.7? If so, then it probably isn't as bad as I was beginning to imagine. Does having two signals make each individual signal weaker or something, or what?

[Wildstyle Kdm]

I realize that we are looking at the 12+ numbers, but KTAR is flat from an overall ratings perspective over three books. Regardless of the industry, when your metrics are flat, it's time to make changes.  I would be curious to see the breakdown in the key demos and see where KTAR sits in these demos.

How accurate is this statement?
I don't know what to think because this is a comment directed towards a talk station from someone who has indicated that their not a fan of talk radio, but as far as the flat comment, I'm wondering how accurate that statement is.

I also don't see how ratings could continuously go up forever, so at some point (I'd assume) you'd have to be flat.

[atlantaboy]

Just wanted to note that the CBS owned stations tend to do very well in places like Houston, Charlotte, San Francisco, Phoenix, etc. The only CBS-owned station that's under performing is 92.3 Now in New York.

The CBS CHR in Detroit isn't doing that well either - it's down 0.8 this month to a 3.3

CBS doesn't have a CHR in Phoenix - but yeah the ones in Houston and San Fran are doing well

WNKS/Charlotte is by far their most successful station, but it's not pop/rhythmic (it's a mainstream CHR they've owned for years)

[Wildstyle Kdm]

Well I've decided I'm staying single because these stations are giving me enough of an emotional rollercoaster ride already! One minute I hear one thing, next minute, I hear another, and in the end I just don't know what to think!

I hope I285 is a much larger diameter than I remember it once being when I was younger.

by the way,
http://www.therelogroup.com/images/Atlanta%20map4.jpg

I'm guessing if they can do this well in such a small area, then I could only imagine how great they'd be with a FULL POWER, WILD STYLE signal! ...And does this mean that Groove was even worse on 105.7 alone? AND ALSO... In 2001, did the old WiLD somehow get as much street recognition as it did from ONLY being on 96.7? If so, then it probably isn't as bad as I was beginning to imagine. Does having two signals make each individual signal weaker or something, or what?

By the way, what I quoted above was supposed to be in response to the "WWVA's signal is horrible / WWVA's signal is fine" comments that were posted earlier. It looks like two comments were slipped in between the previous comments about WWVA's signal and my above quoted post, so it made it look like I was talking about something else. (One minute I hear the signal is good, next minute I hear how poor it is...etc. so I'm not sure what to think - is more specifically the point I was making there. Not that the music, station, or people themselves sound bad.) Next time I need to put whatever/whoever I'm responding to in a quote to keep things 100% clear.

Bottom line is WWVA deserves a much better signal than what seems to be being described.

[MarkW]

93.7 is probably good enough for The Fan right now.  I doubt that sportstalk is enough of a draw to flip 100.5, with 100.5 having TRG in the AM  and already having simulcasts of the Bravos. 

100.5's biggest challenge right now is trying to find the AOR "sweet spot".  Is it classic rock, 80s heritage rock, 90s alt too hard for AAA, or some finessed combination?  Project has current ("active") rock that is probably off limits for 100.5, and Dave has AAA, 99X@97.9 has some 90s alt, and River has classic hits (essentially shallow-cut soft classic AOR). 

It's about CASH, not ratings, when it comes to Sports Talk.
Sports radio has one of the highest billing power ratios of any format out there.

As far as finding an AOR "sweet spot" goes, good luck!  96Rock was unable to do it for much of the late 90s / early 00s, and Rock 100.5 is unable to find it.  Most Heritage / Mainstream AOR launches in Top 50 markets over the last decade have been failures.  Such formats generally only work on signals with a long-term history with Rock music (I'm talking 25 or 30+ years) and a top rated morning show that has been there for years.

[atlantaboy]

Yeah, I don't understand the need for a Heritage Rock station, unless the market doesn't have an Active or doesn't have a Classic Rock - I get it in really small markets where there's one Rock station that plays everything, but in a market like ATL it seems useless

[CHRles]

CBS doesn't have a CHR in Phoenix - but yeah the ones in Houston and San Fran are doing well

101.5 Jamz KZON is the station I'm referring to, and it's pretty much a Rhythmic leaning CHR/Pop just like Amp in L.A.
They're currently number one in cume in Phoenix with nearly 1.2 million listeners, and tied for third in terms of shares. They've played Neon Trees "Animal" quite a bit until a couple of weeks ago.

[atlantaboy]

CBS doesn't have a CHR in Phoenix - but yeah the ones in Houston and San Fran are doing well

101.5 Jamz KZON is the station I'm referring to, and it's pretty much a Rhythmic leaning CHR/Pop just like Amp in L.A.

IMO KAMP and KZON are both Rhythmic

To me, no rock/HAC anywhere on the current playlist = the station is Rhythmic, by definition - that's why the Rhythmic format was created in the early 90s

KZON might have toyed around with Animal, but it decided to drop it, probably because it wanted to stay Rhythmic