These ratings are really weird. Was the old diary method of collecting the ratings entirely off?
No, it was not. But the diary measured cume, time spent listening and memory. And the precision of data entry was subject to a lot of rounding... which increased the TSL a lot.
The methodology is as accurate as an active participation system could be.
WMGF used to be a solid #1 station, vying with WCFB. In many markets the Soft AC has been strengthened by People Meters, since those stations are likely are what's playing in offices and stores in which a meter wearer walks in.
Actually, what makes AC and other softer stations do well is the fact that they are appropriate for many workplaces where other formats might be too foreground or loud. Accidental listening by passersby contributes very little TSL and actually causes the average TSL to decrease.
Usually Latino and Urban stations get hurt by People Meters but here we see WCFB #1 and WRUM #3.
Not always. Look at Houston and DC for Urban AC and Urban... many urban stations were just too talky, and when they adjusted for PPM they achieved very good levels. Houston, Phoenix, Las Vegas are among the markets where SPanish langauge stations are among the top couple of stations.
How many other markets in the U.S. have an Urban AC at #1? Is there any market in the U.S., other than Puerto Rico, where a Tropical station makes the top 3? Not even in Miami or New York is a Tropical station in the top 3.
WRUM is really rhythmic CHR, and Orlando is unique in having about 75% of the Spanish language audience of Puerto Rican origin... NY has perhaps 20% Puerto RIcan listening in the under-55 demos, and Miami is less than half of that. So the Orlando situation is not unusual, and even less so since there is only one decent signal for much of the market.
How did WPYO, a Hip Hop station owned by Cox, open such a big lead over WJHM, a hip hop station owned by CBS?
Hispanic friendly CHUrbans tend to do better than pure urban stations in markets where there is a larger Hispanic component to the population.