Yes, folks, at one time, in order to get into radio, you actually had to sound better than the average person...call it a 'radio voice' if you will, but that's how you had to sound to get anywhere in the business...even in a small market situation.
Where did it all change?...especially when it comes to being on the air as a talk-show host? Another topic on this board concerns the voice quality of a soon to be let-go WTTK personality, so it might be a good time to raise this topic.
Sorry, but voice quality does matter to some listeners, including yours truly.
What about Ira Glass of This American Life? (from PRI) Not up there with the greatest "voices" but very successful, and beloved by TAL fans. I think his non-radioish voice is part of the charm of the show.
Sometimes you'll hear a "perfect" radio voice but it's got no soul.