we control the content. We control the hosts.
Many -- possibly most -- Limbaugh affiliates don't listen to his show.
They don't have to.
It's plug-N-chug, on the station dismissively referred to in-house as "the AM."
When -- as in this case -- Limbaugh crosses-the-line, they hear-ABOUT-it, rather than hear it in real-time.
A Limbaugh-affiliated station owner called me yesterday to ask, "What'd he do NOW?"
A sad, self-destructive consequence of the untenable debt owners racked-up during the consolidation pig-out is their inability to control programming.
Stations can no longer afford to do what-would-distinguish-them from iPod, Internet-delivered content, satellite radio, and whatever-comes-next...the local programming
that non-local media cannot provide.
And if you really mean what you say here, it seems the honorable thing to do is to drop those clients which carry Rush, Beck, et al.
Most stations SURE WOULD be better-off with local programming that's better-than-piped-in ANYTHING, let-alone rude creeps like Limbaugh who insult-the-father-of-an-FCC Commissioner. Rush illustrates the difference between "being intelligent" and "being smart." He's intelligent-enough to make millions perpetuating hateful stereotypes; but not-smart-enough to spare station managers the flak they'll catch from angry listeners. Not-himself-being-an-FCC-licensee, El Rushbo skates. He lives The Consequence-Free Existence...for now.
As for your "honorable thing" gauntlet: You suggest it would be more honorable to impose my personal bias on a client station's business plan than to exercise my fiduciary responsibility to that client?
I may be the only person in Talk Radio who thinks his opinion DOESN'T matter...which, I have learned, infuriates whoever-disagrees-with-whatever-my-opinion-is. One consequence of the garbage that dominates syndicated Talk programming is the sense that because-someone-else-feels-differently-than-you-do-they-must-be-wrong.
We've all made our career choices. Nobody put-a-gun-to-my-head and forced me to become that George Clooney character in "Up In The Air," tirelessly trudging the airline's route map in a Teflon suit. Hey, the world needs postal workers too.
Your comments are also welcome here: http://www.dailykos.com/story/2010/11/12/920179/-A-new-low-for-Rush-Limbaugh