thanks guys Thats awesome,, yeah I been around off and on and yeah I pay my royalties now,, But im not getting enough listeners to keep my interest,, Why my station is often dark. Tell me more.
Well I have streamed since around 1999 not so much radio but audio streams for various projects and companies, I own PacWest Media www.pacwestmedia.com
but the station is only about a year old...
Our first year I only did a show on weekends everything else I voice tracked and I let the station sputter along on auto pilot while I put my efforts into the marketing and making sure people knew how and could easily find us... One year later I have a dedicated core audience built through the web site, social media, and various listing sources.
Our second year we are ready to introduce more live radio and scheduled programming, and do events in the community to make the local population aware of us.
It is a like anything else you just keep taking small steps forward and pretty soon you reach a point where the snowball begins rolling on its own and people will do you advertising for you posting links and telling friends etc...
The big key is you need to be streaming 24/7 if possible because the first time somebody trys to reach you and you are offline they are likely off to other things for good... If they tune in and its AutoDJ and Voice Tracked they won't mind if the music and content is good... They come back