CD101 to go exclusive on 102.5 FM on Monday Dec. 13

[gabigley1]

As for the legality of the WWCD legal ID on 102.5, they could well be throwing in a quick "WCVZ Baltimore" elsewhere, and that can be their legal ID, no?   And the FCC would have no problem with the "extra" currently-not-on-the-license WWCD Baltimore, particularly since they are in the process of changing to it.

OMW, I checked the link you so kindly provided last week and today's FCC search search for "WCVZ" shows:

Call Sign WCVZ is not available.

Call Sign    Service    Fac ID    City    State    Effective Date    Assigned To
WCVZ    FM    61230    BALTIMORE    OH    09/30/2009    SOUTHEASTERN OHIO BROADCASTING SYSTEM, INC.

Our records contain the following address(es) for above licensee(s):
CALL SIGN    WCVZ
LICENSEE    SOUTHEASTERN OHIO BROADCASTING SYSTEM, INC.
MAILING ADDRESS    629 DOWNARD ROAD
CONTINUED ADDRESS    
CITY    ZANESVILLE    STATE    OH

They may now LEGALLY use the WWCD call sign as of today:

WWCD     12/23/2010
WCVZ     09/30/2009
WHIZ-FM     05/31/1979
WHIZFM    

[gabigley1]

Overnight, "CD101 @ 102.5" is still using that branding, but the 2 AM legal ID now says "102.5 FM, WWCD Baltimore, Ohio/Columbus".

One problem. The call letters are still WCVZ... listed as such in the FCC database. BIG TIME FAIL.

They used the 'WWCD' call letters for a whole eight days before they were officially assigned to them on December 23, 2010.

The FCC Audio Division has this to say about this type of allegation:

"Using a call sign that has not been assigned to that particular broadcast station would be a violation of FCC rules.  According to the FCC’s Audio Division, this type of allegation typically is addressed when the station submits an application to renew its broadcast license."

[/b]

Also noticed the Columbus Dispatch reported on the FCC approval of the WWCD call letter here:

http://www.dispatch.com/live/content/life/stories/2010/12/24/1a-showtell24-art-gceavs3b-1.html?sid=101

Note, they didn't mention they were using them for a least a week before they were ever approved by the FCC.

[OhioMediaWatch]

Umm, give it up, gabigley.  Unless you can come up with an actual case where a station got in trouble for using calls it eventually received, a few days early, your link means nothing.

In the real world, the FCC likely cares not one whit that a station jumped a few days early to a call sign which was legally assigned to it later.

[Nathan Obral]

I'm far more critical for how WWCD handled the frequency switch overall. The call letters are the least of my concerns.

Obviously WHIZ (which, again, handled the paperwork on behalf of WWCD) got the A-OK somewhere to allow the "WWCD/Baltimore, Ohio-Columbus" TOH to be used. Plus Hank Littick has been pretty damn masterful with the relocation of 102.5 to Columbus and finding a replacement class B signal in 92.7 to place WHIZ-FM on... it was literally as smooth as a baby's bottom.

Give the poor guy a mulligan, even if it's not needed.

[Nu_Roo_2]

Plus Hank Littick has been pretty damn masterful with the relocation of 102.5 to Columbus and finding a replacement class B signal in 92.7 to place WHIZ-FM on... it was literally as smooth as a baby's bottom.

Give the poor guy a mulligan, even if it's not needed.

True, but Littick is certainly in the running for dumb statement of the year.  In a release about 102.5's relocation he suggested that the move-in will be particularly strong on the WEST side of Columbus, when that's actually one of the worst coverage areas for relocated 102.5.

That statement may have actually been made in late 2009, but we never gave a dumb statement award for that year, so I think it should count  .

[OhioMediaWatch]

True, but Littick is certainly in the running for dumb statement of the year.  In a release about 102.5's relocation he suggested that the move-in will be particularly strong on the WEST side of Columbus, when that's actually one of the worst coverage areas for relocated 102.5.

Here's what he said, from a WHIZ-TV article we cited:

http://www.whiznews.com/content/news/local/2009/09/30/changes-at-the-whiz-radio-stations

Littick says where a lot of impact will be felt is the northwest and west side of Columbus.  He says starting today (Wednesday) that area will have a new radio station.

I'm tending to attribute that to misquoting by his TV reporter. He probably said those areas would have a new signal that they did not have before, and she extrapolated the "a lot of impact" part.

[Nu_Roo_2]

True, but Littick is certainly in the running for dumb statement of the year.  In a release about 102.5's relocation he suggested that the move-in will be particularly strong on the WEST side of Columbus, when that's actually one of the worst coverage areas for relocated 102.5.

Here's what he said, from a WHIZ-TV article we cited:

http://www.whiznews.com/content/news/local/2009/09/30/changes-at-the-whiz-radio-stations

Littick says where a lot of impact will be felt is the northwest and west side of Columbus.  He says starting today (Wednesday) that area will have a new radio station.

I'm tending to attribute that to misquoting by his TV reporter. He probably said those areas would have a new signal that they did not have before, and she extrapolated the "a lot of impact" part.

Maybe, but before the move from Zanesville west to Baltimore 102.5 had been essentially non-existent in the entire Columbus market.  So if he was going to single out any Columbus areas, it should have been east, south or southeast.  It was kind of ridiculous to single out north and northwest at all, unless he was actually trying to specify the directions in which the station would increase its reach relative to the Zanesville area (not Columbus).

[gabigley1]

They(WHIZ-TV) also had a video link to a live interview with Littick. I saw that video interview the day they sighed on the new signal and the reporter did not misquote Littick.
That is exactly what he said during WHIZ-TV video interview, that the impact would be strong
on the West Sideof Columbus. Don't recall him saying the same thing for the NorthWest side of Columbus, though.

[OhioMediaWatch]

OK, I was wrong.  (gabigley, be sure to tell EVERYONE, and call the media, and put up billboards along I-71 and I-70!)

He was exaggerating.  He wanted to sell the thing, remember?

He's a small-town radio executive who apparently knows very little about the big city, or apparently, about his own technical facilities.

[gabigley1]

He was exaggerating.  He wanted to sell the thing, remember?

He's a small-town radio executive who apparently knows very little about the big city, or apparently, about his own technical facilities.

Of course he was over exaggerating. Would he claim 102.5 only covers the EAST side on Columbus? Of course not!