KMUS AM 1380 Sperry/Tulsa

[DToTheJ]

This source reports that 1380 went live with Spanish earlier today - and they claim that there are four, not five, such stations in the Tulsa market:
http://www.tulsaworld.com/business/article.aspx?subjectid=52&articleid=20110429_52_0_RadioL784858

[NightAire]

Can't read it since they went pay, but they are right; they were playing a promo in a loop the other day, and are now Spanish-language.

I don't know where they came up with their number or which one they missed...  but actually there are SIX:

KRVT-AM 1270, Claremore
KTOW-AM 1340, Sand Springs
KMUS-AM 1380, Sperry
KXTD-AM 1530, Wagoner
KZLI-AM 1570, Catoosa

KIZS-FM 101.5, Collinsville

All of these signals (with varying degrees of success) get into the Tulsa metro.  The Sand Springs signal might be the weakest, followed by Wagoner...  although both stations have been programmed to Tulsa in the past and can be picked up on the side of town closest to them.  Daytime is also better than nighttime, of course, for the AMs. 

[stan]

What a waste of electricity.

[ionosphere]

Can't read it since they went pay, but they are right; they were playing a promo in a loop the other day, and are now Spanish-language.

I don't know where they came up with their number or which one they missed...  but actually there are SIX:

KRVT-AM 1270, Claremore
KTOW-AM 1340, Sand Springs
KMUS-AM 1380, Sperry
KXTD-AM 1530, Wagoner
KZLI-AM 1570, Catoosa

KIZS-FM 101.5, Collinsville

All of these signals (with varying degrees of success) get into the Tulsa metro.  The Sand Springs signal might be the weakest, followed by Wagoner...  although both stations have been programmed to Tulsa in the past and can be picked up on the side of town closest to them.  Daytime is also better than nighttime, of course, for the AMs. 

Maybe it's just me, but I don't see how it's necessary for Tulsa to have more than 1 FM and 1 AM programmed Spanish.

[OKCRadioGuy]

Spanish is a language and not a format.  With that being said, it's a nitch of formats based on the language limitations of who would be interested in listening.  There seems to be too many AM Spanish-language fomats in Tulsa, yes indeed!  I'm afraid several have jumped on that bandwagon in hopes of being able to make their little AMs viable again.  Too much of anyting is a bad thing though.  My guess is the FM makes most all the money and the little AMs are just barely treading water, if that.

[stacker]

My guess is the FM makes most all the money and the little AMs are just barely treading water, if that.

Guess again!  (Wish I could do a good Carnack imitation).

[ionosphere]

Spanish is a language and not a format.

Spanish IS a format. As is Tejano, Regional Mexican, etc.