KJR-FM FLIPS TO OLDIES 95-7!

[notalent]

Scott,  If your theory is true then why did "Superhits of the 60's and 70's" not work on KJR FM when tried back in 2003?

At that time KBSG was playing a tight rotation of hits.  KJR was playing a format similar to what they've go on now as Oldies 95.7, Including many of the obscurities you mention above. 

KJR had Cashman, Heidi May, Bob Case, and Ric Hanson  on air at that time and as far as I can tell, that format was a dud ratings wise.

[scott salvatori]

how long did KJR give that a try in 03? just one or two books? not long enough?  it sounds like the writing was already on the wall by KJR management, before the better playlisting was launched.  what are the other factors that might have made an impact?  end of contests, etc

takes time to develop, and make an impact on the barometer of the music listening public. contests create immediate impact.  minor music adjustments take time...did KJR airstaff presell the music in an effort to create a buzz, or just throw it in?

according to bongwater, from a prior posting, bob case programmed it.  would love to know the true facts here.  i recall listening for a few months, and being very impressed summer 03.  then it disappeared, around the time i switch to XM in my truck.


your post states that KJR is doing that same format now?  is this true?

[semoochie]

Since someone opened the door and based on their recent ratings performance with NO competition, I have to wonder how long it will take KVI to skew older than they already do.  I can certainly tell the difference between them and KJR but wonder how many other people can or feel the need to switch to AM, in order to hear whatever difference they DO perceive.  I'm thinking along the lines of "KIXI: The Next Generation".

[Bill Wolfenbarger]

Makes me happy that we're in a small market with some consistency.  If we had been responding to small changes in ratings we would have changed formats several times in the past 12 years.

[searadiofreak]

So true, Bill.  That is why smaller market radio is the place to be on the eve of 2011.  Here you will find owners who still believe in serving a local community, whether it be discounted remotes, or bringing in a small business owner to highlight his business.  Surely not your typical big market model, but still kind of works in smaller markets.  If radio is to survive, these smaller market models will help propel it. 

[LITTLEBOYBLUE]

Completely agree that small market has most potential because it is most nimble; but the downside is that the scale is smaller.  Check the sale price of New Northwest assets (selected markets spun to new company owned by NNB CEO) and you'll see that most small market stations can be had for very little!  Rates make operating those stations a challenge; even though they seem to do the best radio.  I hope it works out.  I no longer look to the majors for innovation -- hard to innovate when the only thing on radar is cutting expenses.

[corporat]

I'd like to see them add Dick Bartley's request show on Saturday like they had a few years ago on KBSG, although I don't remember Dick playing the Allman Brothers like they're doing now. I expect this diversity of music they're playing now to disappear once they get settled in to the new format.