My vote would also go to a simulcast of KRXQ Sacramento. For the following reasons:
1. Both stations are short-spaced. KRXQ bleeds over KUFX once you hit Sunol Pass. This would eliminate competing stations on the same frequency...listeners traveling in fringe areas would be less apt to change the dial due to reception loss. And KSAN is spotty in the south bay.
2. KRXQ pulls in huge numbers...#1 FM station in Sac for some time now. That's crazy for a rock format in a Top 30 Market. History has proven that active rock (KOME, KSJO) has done well in SJ when programmed correctly. Sacramento and San Jose demographics are similiar.
3. KRXQ's morning show is already syndicated in other markets...no adjustments needed for the bay area.
4. 98-Rock positions themselves as "California's Rock Station". This also could work in multiple-markets (not just Sacramento).
5. Entercom wants a bigger piece of the pie, and potential is there.
Just my 2 cents!
That is what I was thinking. At the very least, I can see Entercom putting "The Rob, Arnie & Dawn Show" for mornings on KUFX. They could always move Greg Kihn to afternoons.
1. Power ratio for Classic Rock is larger than Active Rock because of demo composition.
2. KUFX's intellectual property is a stronger brand in the Bay Area than 98 Rock. There are huge marketing costs in rebranding.
3. San Francisco orientation trumps Sacramento and San Jose in revenue potential. Classic Rock is a better complement to KOIT (AC); KDFC (Classical) and KBWF (Country).
4. Mark and Brian have a stronger syndication success than Rob, Arnie and Dawn. Successful at the Eagle in Sacramento and KGON, Portland.
5. Why risk cash flow with a top 5 station in San Jose with the Classic Rock format to go Active Rock with its lower power ratio?