and does anyone know why he's doing this other than the cross promotion thing ala Don G. They must be paying him a stack o' cash for the almost 24 hour commitment.
You obviously do not work in the radio industry. Companies do not pay out big salaries anymore unless you're a Seacrest, and Sacramento radio certainly doesn't pay out that much. Hell, major market stations are cheapskates now. Whoever "Mark' is, he ain't bringin' down the dollars in Sacramento.