WLS AM/FM SOLD

[radioman148]

 believe that's the largest jump ever for them.

[Dr Wayne]

Being reported by Feeder today that Mary Francis Bragiel has left WBBM to join WLS afternoon show.

[radioman148]

Being reported by Feeder today that Mary Francis Bragiel has left WBBM to join WLS afternoon show.

You mean evening news anchor:

http://timeoutchicago.com/arts-culture/chicago-media-blog/14905109/this-just-in-bragiel-%E2%80%98thrilled%E2%80%99-to-join-wls-as-evening-anch

[Dr Wayne]

WLS FM has dropped "True Oldies" slogan and has added more 80's music to their play list in recent weeks. I also noticed less jingles lately. Any other observations?

[radioman148]

WLS FM has dropped "True Oldies" slogan and has added more 80's music to their play list in recent weeks. I also noticed less jingles lately. Any other observations?

As pointed out on another thread Scott Shannon is now using the WLS brand instead of True Oldies. All the DJs are talking less & playing more music.

[DavidEduardo]

believe that's the largest jump ever for them.

In 25-54, they came back from a 2011 low of 3.0 to a 3.5, which is still below the 3.7 the month before. However, the July number is basically the average for the whole year of 2011.

This coming week, we will have the August book, and based on the first three weeks, it is likely they will finish a bit above that average.

As to "jumps" it's important to realize that changes in the youngest leaning and oldest leaning formats tend to be seen at the beginning of summer, which is also when we have seen an above average PPM panel turnover.

[radioman148]

believe that's the largest jump ever for them.

In 25-54, they came back from a 2011 low of 3.0 to a 3.5, which is still below the 3.7 the month before. However, the July number is basically the average for the whole year of 2011.

This coming week, we will have the August book, and based on the first three weeks, it is likely they will finish a bit above that average.

As to "jumps" it's important to realize that changes in the youngest leaning and oldest leaning formats tend to be seen at the beginning of summer, which is also when we have seen an above average PPM panel turnover.

That August book should be interesting. WJMK had moved up in June, but not so much in July.

[DavidEduardo]

That August book should be interesting. WJMK had moved up in June, but not so much in July.

Barring a wobble, 3-week trending would lock in a 3.0 to a 3.2 in 25-54.

This would be around the level of all but June, and a tick or two above the prior format average.

[radioman148]

That August book should be interesting. WJMK had moved up in June, but not so much in July.

Barring a wobble, 3-week trending would lock in a 3.0 to a 3.2 in 25-54.

This would be around the level of all but June, and a tick or two above the prior format average.

Are the ratings out Tuesday or Wednesday because of the holiday?

[pjc1961]

First batch of August PPM monthly results (7/21-8/17) - which include Chicago - will be out on Tuesday 9/6. Normally the weekly + monthly reports are released on Mondays.

Arbitron 2011 PPM Data Delivery Schedule: http://arbitron.com/downloads/ppm_delivery_schedule.pdf