107.9 wpfm in PCB FL flips / changes?

[raydeoadvngwzrd]

whats the deal?

hot AND fresh 107?

is this a move to be more like webz the beat?

[poledo]

Or just spicing up the station and blowing the yearly budget for the Spring Break crowd? 

Just one problem.  Old dudes like me aren't cruising the strip with Panama City's only known radio station, the Great 108, blasting anymore (and I wasn't an "old dude" when 108 was Great).

[raydiodude]

FROM ALL ACCESS NET NEWS:
http://www.allaccess.com/net-news/archive/story/88760/wpfm-tweaking-stunting-becomes

WPFM Tweaking/Stunting, Becomes....
As first tipped earlier, DOUBLE O RADIO Top 40 WPFM/PANAMA CITY makes a shift in direction at 5p (CT) with a move to Top 40/Rhythmic and the new moniker, HOT 107-9.

WEBSITE: http://www.hot1079pc.com
(looks like total crap - if it's not complete, DON'T make it live guys, jeez, it's the first impression people will get of your new image)

FACEBOOK group:
http://www.facebook.com/pages/Hot-1079-Panama-City/185493541495421

Here's the new logo (which actually I really like):
http://www.facebook.com/photo.php?fbid=185497184828390&set=a.185497181495057.44370.185493541495421

On paper, this looks like a good move. Of course I'm only seeing the 12+ numbers but the #1 station in the market is urban (The Beat) and #3 is Island which has a history of being a mainstream CHR with a slight rhythmic lean. So PFM, sitting way down in 10th place, had a choice, either totally change formats or shift the current CHR format somewhat & go after #1 & #3. There is certainly room for HOT to wedge themselves between THE BEAT and ISLAND musically, IF and ONLY IF, they can do it right. (The best successful example I can point to
is FLY 92-1 right next door in Ft Walton/Destin)

THE BIGGEST MISTAKE they're making sets the new HOT up to lose before it even starts!
They are HANGING onto KIDD KRADDICK in the Morning lol. A rhythmic CHR w/KIDD lol...
Very poor decision. They'd be FAR better off just rolling music in the morning.

The new imaging is just ok. Female isn't bad, guy sounds like he's trying too hard/forced.
They're using a jingle package but I apologize, I don't know who's it is.
The jingle package itself sounds good, personally I don't like the way I've heard
them sound next to the music. Also just a personal preference but they should have dropped
the "point" from the frequency and just been "HOT 107 Nine"

Listened online for a about an hour overnight (2a-3a), it's a pop leaning rhythmic really. They're definitely not as urban as THE BEAT which is right where they should be.
(And holy crap, I caught FOUR stop sets in one hour??? Overnight??? Bad!)

Rockateer-Far East Movement
Just Can't Get Enough-Black Eyed Peas
Airplanes-B.O.B./Haley
Gone-Nelly/Kelly Rowland
Look At Me Now-Chris Brown
Bedrock-Young Money/Lloyd
No Hands-Wacka Flaka
Tonight-Enrique
Say Ahhh-Trey Songz
Romans Revenge-Nikki Minaj/Eminem
F'n Perfect-Pink
S&M-Rhianna

I may add more later.....

[raydiodude]

more of what they've played...
3a hour....

Replay-Iyaz
Written In The Stars-Tinie Tempah
Like A G6-Far East Movement
Hit the Lights-Jay Sean/Lil Wayne
Hey Baby-Pitbull/TPain
Club Cant Handle me-FloRida
What The Hell-Avril lavinge
6 Foot 7 Foot-Lil Wayne
Best I Ever Had-Drake
Dueces-Chris Brown
More-Usher

[poledo]

Hasn't WPFM been "HOT" before... like 10 years ago after they flipped from the short lived Alternative format?

[redneckriviera]

Yawn. When listening to 107.9 a couple weeks ago my impression was that they were already slightly more rhythmic than Island, and as mentioned elsewhere, that they didn't sound bad, at all. But in a town of 40,000 and a market of 160,000, they're the third player in a market with room for two.

Can a challenger knock off two established players and emerge the winner?

Sure, but first the challenger has to be obviously different-and/or better, requiring that the others have obvious flaws and/or weaknesses. And then they need to invest tons-o-marketing money, effort and creativity to exploit their superiority. I just don't see it happening.

FWIW, mid-March is too late to make any hay with Spring Break. The ad bucks are already spent. And the kids are useless. They stay a week and then fly back to East Lansing.

Winning in Panama City is all about them year-rounders. See PAP & Sunny for details...

[ThatGuyOnTheRadio]

except that Kidd is #2 with Women right now...

[cceng]

something about "lipstick on a pig" comes to mind................................

[Louis_009]

I like it when 107.9 used to play alot of dance music and remixes before they flip it to Hot 107.9 a few years ago Then the flip it to 1079 PFM.  Speaking of Club La Vela I know Island 106 and 107.9 takes turns whoever get most of the money to play live @ Club La Vela every night or on the weekends.

[Louis_009]

Panama City and Panama City Beach will be a good spot for dance and techno music like South Florida does. Like Party 93.1 from South Florida and here in the North Florida and Northwest Florida for 107.9