FROM ALL ACCESS NET NEWS:http://www.allaccess.com/net-news/archive/story/88760/wpfm-tweaking-stunting-becomesWPFM Tweaking/Stunting, Becomes....
As first tipped earlier, DOUBLE O RADIO Top 40 WPFM/PANAMA CITY
makes a shift in direction at 5p (CT) with a move to Top 40/Rhythmic and the new moniker, HOT 107-9
(looks like total crap - if it's not complete, DON'T make it live guys, jeez, it's the first impression people will get of your new image)FACEBOOK group: http://www.facebook.com/pages/Hot-1079-Panama-City/185493541495421Here's the new logo
(which actually I really like): http://www.facebook.com/photo.php?fbid=185497184828390&set=a.185497181495057.44370.185493541495421
On paper, this looks like a good move. Of course I'm only seeing the 12+ numbers but the #1 station in the market is urban (The Beat) and #3 is Island which has a history of being a mainstream CHR with a slight rhythmic lean. So PFM, sitting way down in 10th place, had a choice, either totally change formats or shift the current CHR format somewhat & go after #1 & #3. There is certainly room for HOT to wedge themselves between THE BEAT and ISLAND musically, IF and ONLY IF, they can do it right. (The best successful example I can point to
is FLY 92-1 right next door in Ft Walton/Destin)THE BIGGEST MISTAKE
they're making sets the new HOT up to lose before it even starts!
They are HANGING onto KIDD KRADDICK
in the Morning lol. A rhythmic CHR w/KIDD lol...
Very poor decision. They'd be FAR better off just rolling music in the morning.The new imaging
is just ok. Female isn't bad, guy sounds like he's trying too hard/forced.
They're using a jingle package but I apologize, I don't know who's it is.
The jingle package itself sounds good, personally I don't like the way I've heard
them sound next to the music. Also just a personal preference but they should have dropped
the "point" from the frequency and just been "HOT 107 Nine"Listened online
for a about an hour overnight (2a-3a), it's a pop leaning rhythmic really. They're definitely not as urban as THE BEAT which is right where they should be.
(And holy crap, I caught FOUR stop sets in one hour??? Overnight??? Bad!)
Rockateer-Far East Movement
Just Can't Get Enough-Black Eyed Peas
Look At Me Now-Chris Brown
No Hands-Wacka Flaka
Say Ahhh-Trey Songz
Romans Revenge-Nikki Minaj/Eminem
I may add more later.....