> > Monday night as I was watching The NBC Nightly News with
> > Brian Williams, Channel 7 interupted a interesting NBC
> > featured segment on how 50's somethings approach -or don't
> > approach retirement. Actually, I have no idea what the
> > segment was about because WHDH Channel 7 here in Boston
> > interrupted the national news to report on the current
> > Alert. Not saying that wasn't important but why couldn't
> > they wait another :30 until they broke for a commercial.
> > forbid they should interupt a commercial for a news
> > bulletin.
> If they had interrupted a commercial, then they would have
> been obligated to re-run the commercial to make good for the
> money the sponsor paid them to air it. If a pre-empted
> commercial was time sensitive to air that certain day and/or
> time of day, it might not have been possible for them to
> reschedule it during the time period that the sponsor paid
> them to air it. I assume that all the ad breaks are
> scheduled, filled and programmed in advance.
> If they couldn't re-run the commercial in the time period it
> was supposed to air, they may have had to refund the
> sponsors money, and risk losing the sponsor to competing
> stations who would be sure to interrupt programming content
> for bulletins, rather than pre-empt their spot.
> Since TV shows are all timed and mostly pre-produced and
> from network, it's not as easy to schedule a spot make-good
> as it is on local radio, where they can just play one less
> song that hour, or drop a short lesser news story or trim a
> talk segment if necessary.
> Commercials are the bottom line of commercial broadcasting.
How do they run the amber alert in Boston? In Chicago it's just a news crawl on the top of the screen and some beeps. They never break into a show to broadcast it. Just the news crawl on the top and (Very annoying) beeps
Once I figured out the meaning of life....Then I forgot to write it down.